3 Reasons To Do Store Events

Love the sound of credit cards being swiped? Of course you do, and we don’t blame you. Old fashion “cha-chings” of a cash register may not be making noise in your store, but the idea of change being collected is still a goal for all retailers. Great product, a strong staff and a stellar store location all impact this… but don’t neglect another top reason stores make sales: events.

You can call them “special” or anything else you want to, but the fact is events in general should be constantly rotated into your store to help keep sales and customer enthusiasm alive. If those reasons alone won’t convince you to add events into your store calendar, consider the following.

1. Invite everyone to your event. Even if they don’t come, customers love that they were thought of. Calling select customers to personally extend your invitation to your event shows you really care about them and want them to be involved in your store. Sale or no sale, this action alone will ignite their interest in your store. Plus, the promotion of the event alone will remind customers to visit another time if they can’t make the actual event.

2. Give your customers a reason to attend your store without “sales” being the main event. Sure, you want sales. But this does not have to be the lure to your store. Create an event with a local charity, organization or other business that gives a reason for customers to visit. For example, you could invite girl scouts to sell cookies, a charity to host an awareness event, have a demonstration from a vendor, or offer a tasting from a local bakery.  The ideas are endless.

3. Create a mix up in your normal day-to-day store rotation. Customers are certainly worth thinking about when planning an event, but so are YOU. Mixing things up in your everyday routine helps keep you excited and motivated.  And believe it or not, this helps your store sales, as well.

So when’s your next store event? What’s it for? We’d love to hear about it! Please comment below or contact Retail Minded directly to possibly share a blog about your real life, real store event experience! Email nicole@retailminded.com for all inquires. Thank you!