Comments on: Easy Merchandising Ideas http://retailminded.com/blog/2009/06/easy-merchandising-ideas/ a boutique style retail consulting blog Thu, 11 Mar 2010 21:17:45 -0600 http://wordpress.org/?v=2.8.5 hourly 1 By: Ted Hurlbut http://retailminded.com/blog/2009/06/easy-merchandising-ideas/comment-page-1/#comment-918 Ted Hurlbut Tue, 30 Jun 2009 04:38:43 +0000 http://retailminded.com/blog/?p=1422#comment-918 See your store through your customer's eyes. How can you arrange your merchandise so that it captures attention and is compelling. Visit other stores and see what you find compelling, and think of how you can adapt their techniques to your store. One specific; in boutiques and small apparel stores that I visit, I never see enough garments facing out. Bottoms might be one thing, but tops are completely different. Tops sell based on how they're going to look on the customer, and that starts with the front of the garment. Show it to her. Eliminate shoulders and sleeves on jet rail and straight rack. If you feel you need all that jet rail and straight racks (with their shoulders and sleeves) to hold all your stock, you almost certainly have too much inventory, and it's turning too slowly to truly be profitable. See your store through your customer’s eyes. How can you arrange your merchandise so that it captures attention and is compelling. Visit other stores and see what you find compelling, and think of how you can adapt their techniques to your store.

One specific; in boutiques and small apparel stores that I visit, I never see enough garments facing out. Bottoms might be one thing, but tops are completely different. Tops sell based on how they’re going to look on the customer, and that starts with the front of the garment. Show it to her. Eliminate shoulders and sleeves on jet rail and straight rack. If you feel you need all that jet rail and straight racks (with their shoulders and sleeves) to hold all your stock, you almost certainly have too much inventory, and it’s turning too slowly to truly be profitable.

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