Comments on: The Power of Scents In Your Store http://retailminded.com/blog/retail-scents/ News, Education & Support For Boutique Businesses Wed, 16 May 2012 03:29:47 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Melissa E http://retailminded.com/blog/retail-scents/#comment-15084 Melissa E Sat, 14 Apr 2012 16:27:55 +0000 http://retailminded.com/?p=2901#comment-15084 A number of my clients have had success in their retail stores using Vanilla based or Tropical fragrances. Sugar Cookie and Baked Apple Pie are also popular choices for Real Estate Agents to use at open houses. A number of my clients have had success in their retail stores using Vanilla based or Tropical fragrances. Sugar Cookie and Baked Apple Pie are also popular choices for Real Estate Agents to use at open houses.

]]> By: Brenda http://retailminded.com/blog/retail-scents/#comment-12577 Brenda Fri, 03 Dec 2010 00:09:11 +0000 http://retailminded.com/?p=2901#comment-12577 I think that Anthropologie is using this scent marketing in a way that is too strong. The scent is over-bearing and I actually can only shop there for a brief time before getting a splitting headache. They use candles to deliver the scent and ambiance for their customers. I just wish that they would tone it down with a less intense scent. Abercrombie & Fitch stores also do the same with an intense scent. Theirs is cologne that they spray directly on the clothing throughout the store. My kids love the smell of their new clothes when we bring them home, I'm just happy the scents wash away when laundered. I think that Anthropologie is using this scent marketing in a way that is too strong. The scent is over-bearing and I actually can only shop there for a brief time before getting a splitting headache. They use candles to deliver the scent and ambiance for their customers. I just wish that they would tone it down with a less intense scent.

Abercrombie & Fitch stores also do the same with an intense scent. Theirs is cologne that they spray directly on the clothing throughout the store. My kids love the smell of their new clothes when we bring them home, I’m just happy the scents wash away when laundered.

]]> By: Harald H. Vogt http://retailminded.com/blog/retail-scents/#comment-8951 Harald H. Vogt Fri, 04 Jun 2010 14:36:34 +0000 http://retailminded.com/?p=2901#comment-8951 Yes, there's plenty of published studies. They are on our web site www.scentmarketing.org. Harald H. Vogt Scent Marketing Institute, Scarsdale NY Yes, there’s plenty of published studies. They are on our web site http://www.scentmarketing.org.
Harald H. Vogt
Scent Marketing Institute, Scarsdale NY

]]> By: Patrysha http://retailminded.com/blog/retail-scents/#comment-8947 Patrysha Fri, 04 Jun 2010 01:42:23 +0000 http://retailminded.com/?p=2901#comment-8947 Do you happen to know what scents are most appealing? Or does it depend on the target market? I wonder if there any published studies on those sorts of things. Do you happen to know what scents are most appealing? Or does it depend on the target market? I wonder if there any published studies on those sorts of things.

]]> By: Nicole Reyhle http://retailminded.com/blog/retail-scents/#comment-8945 Nicole Reyhle Fri, 04 Jun 2010 01:04:51 +0000 http://retailminded.com/?p=2901#comment-8945 Thanks for the feedback, Susan. We'd love to know what scent you use that your customers love so much! Thanks again. Thanks for the feedback, Susan. We’d love to know what scent you use that your customers love so much! Thanks again.

]]> By: Susan http://retailminded.com/blog/retail-scents/#comment-8944 Susan Fri, 04 Jun 2010 00:11:29 +0000 http://retailminded.com/?p=2901#comment-8944 Great article. My works have recently commented on my workroom fragrances. In the store, we use use air fresheners and sprays with the same scent. Customers have commented on how great the store smells. Even their kids will say "it smells good in here." I have to have scents and the air fresheners are very mild in strength. We have recently purchased essential oils and mixed with distilled water to spritz the store every now and again. We choose to use fragrance to relax the senses and the customers. But, I do like your memorable idea. Great article. My works have recently commented on my workroom fragrances. In the store, we use use air fresheners and sprays with the same scent. Customers have commented on how great the store smells. Even their kids will say “it smells good in here.” I have to have scents and the air fresheners are very mild in strength. We have recently purchased essential oils and mixed with distilled water to spritz the store every now and again. We choose to use fragrance to relax the senses and the customers. But, I do like your memorable idea.

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