Comments on: The Impact of Store Lighting http://retailminded.com/blog/retail-store-lighting/ News, Education & Support For Boutique Businesses Wed, 16 May 2012 03:29:47 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Lauren http://retailminded.com/blog/retail-store-lighting/#comment-8943 Lauren Thu, 03 Jun 2010 21:47:23 +0000 http://retailminded.com/?p=2901#comment-8943 Great article! I think lighting is one of the most important things in a retail store. Also much easier to succeed at with a smaller retail store. Lighting, scents, sound, all Muy importante! Great article! I think lighting is one of the most important things in a retail store. Also much easier to succeed at with a smaller retail store. Lighting, scents, sound, all Muy importante!

]]> By: Ted Hurlbut http://retailminded.com/blog/retail-store-lighting/#comment-375 Ted Hurlbut Wed, 06 May 2009 17:19:02 +0000 http://retailminded.com/?p=2901#comment-375 Lighting is an important part of "setting the stage" for the customer. Lighting needs to reflect the overall customer experience you are trying to establish. It must complement all of the other sensory inputs a customers receives from being in your store. Lighting is an important part of “setting the stage” for the customer. Lighting needs to reflect the overall customer experience you are trying to establish. It must complement all of the other sensory inputs a customers receives from being in your store.

]]> By: liquidation Merchandise http://retailminded.com/blog/retail-store-lighting/#comment-370 liquidation Merchandise Tue, 05 May 2009 15:15:00 +0000 http://retailminded.com/?p=2901#comment-370 The trend to set the "shopping mood" with dim or low light is evident in many types of retail venues today including specialty retailers (Boutiques / mall stores) as well as large chain grocers. I personally love a dimly lit store as I find it relaxing. The more relaxed I feel the greater chance I, and your customers, will linger spending more at the register. Bright lights and bold colors tend to give a feeling of being rushed. Take a look at the fast food industry where proprietors want you in and out quickly. All fast food chains are bright, colorful and uncomfortable. I shop at stores that offer a feeling of calmness. I think many of your readers here would agree- This topic reminds me of a great book entitled, "The science of shopping" by Paco Underhill. Those who find interest in the minds of a shopper should read this book. Greta post! Keep up the good work! The trend to set the “shopping mood” with dim or low light is evident in many types of retail venues today including specialty retailers (Boutiques / mall stores) as well as large chain grocers. I personally love a dimly lit store as I find it relaxing. The more relaxed I feel the greater chance I, and your customers, will linger spending more at the register.

Bright lights and bold colors tend to give a feeling of being rushed. Take a look at the fast food industry where proprietors want you in and out quickly. All fast food chains are bright, colorful and uncomfortable.

I shop at stores that offer a feeling of calmness. I think many of your readers here would agree-

This topic reminds me of a great book entitled, “The science of shopping” by Paco Underhill. Those who find interest in the minds of a shopper should read this book.

Greta post! Keep up the good work!

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