Comments on: Shopping With Visual Aides

By: Nicole Reyhle

Nicole Reyhle — Wed, 13 May 2009 12:35:36 +0000

Richard, thanks for your comments! And thanks to everyone, as well for commenting!

We actually have a “How to Write A Press Release” post already in our archives. I hope this will be helpful for our readers. It is a bit long but this is because I wanted to share as much as possible to help ensure success in writing press releases. Retail Minded also offers press release writing for those who would prefer to have someone else do this.

Here it is – http://retailminded.com/blog/2009/01/gaining-publicity-writing-a-press-release/

Thanks!

By: RichardYork

RichardYork — Wed, 13 May 2009 02:08:26 +0000

Nicole,

Perhaps a follow up post on how to write effective press releases?

I’ve always found the press problematic in terms of out of context or inaccurate quotes.

Just one of the reasons blogs are so useful in creating your own buzz.

By: Robin

Robin — Tue, 12 May 2009 23:14:44 +0000

So, how do you keep the “engagement” process going? Too often a retailer will have a great store display yet upon entering the store there isn’t anyone to greet customers and the floor displays are overflowing with merchandise. I think of this as clutter. Very often the fixtures seem to be filled with old or worn merchandise.

Upon entering a store there should be someone to greet customers, the front displays should be filled with new, fresh and inviting merchandise.

The store should be clean, neat and organized!

Large Depsrtment stores have turned off a lot of shoppers due to the lack of serivce they provide and displays and fixtures that are overpacked with merchandise.

So yes, make sure you keep the “engagement’ process going!

By: Michael Newhouse

Michael Newhouse — Tue, 12 May 2009 20:09:46 +0000

Solid advice with good timing as Spring/Summer is here. With some retailers struggling to make it through this economy and some closing, it is always good to take a look at different aspects of your sales and marketing strategy. Nicole highlights key strategies here with action oriented solutions that every retail store can benefit. Was really impressed that she used the term “engaged” which established a connection with the customer and the brand. Next step is how do you keep the “engagement” process going.

By: Ted Hurlbut

Ted Hurlbut — Tue, 12 May 2009 18:38:09 +0000

When it comes to store level presentations, the word I like to use is “captivating”. And while I wouldn’t use that word to describe the impact you are trying to create with your employees, I do aggree that they must present themselves consistent with the overall impression you are trying to create.