Day 2 of ASD Show in Las Vegas Impresses in Countless Ways

Day 2 of the ASD Show in Las Vegas was a day to remember! Kicking off the day was keynote speaker Andrew Aviza, Sales Manager of Retail and Commerce for Twitter, who spoke as part of the Independent Retailer Conference presented by LightSpeed POS. Additionally, some other stand out experiences from the day included presentations from a variety of speakers during the Independent Retailer Conference and the Sourcing Direct seminar stage – both taking place onsite at the ASD Show.

I had a fantastic time learning from others today, which I can’t wait to bring back to my store,” show attendee Michelle Kicks stated. Kicks, a Nebraska based retailer, said that she has been attending ASD for many years and is thrilled to see growth of educational opportunities at the show.

Retailers Karen Hollis of K. Hollis Jewelers from Batavia, Illinois and Cynthia Sutton from The Silver Barn in southern Texas not only attended the ASD Show for the first time this August, but also helped to contributed some best practices from their own stores during a seminar taking place at Sourcing Direct. Among the highlighted tips they offered included Sutton stating that “just because it’s a trend, it doesn’t mean it will sell for your customers.” Sutton also stressed the value in knowing your customers, your community and the trends that exist within your immediate neck of the woods versus mass market trends. Hollis also shared valuable insight, stating that she treats her customers as if they are in her home versus “just some store”. This type of friendly TLC has helped her become the leading jewelry store in her Illinois community, with customers that come specifically to her store just for the personalized customer care.

Additional seminars that stood out today included one from Candice Noble from Soldsie, who discussed ways to maximize selling via social media. Among her tips included reaching your customers where they are – including online via Facebook and Instagram. LightSpeed POS also had some fantastic insight to share, stating that knowing your customers allows you to support them better in your choice of inventory and customer service. Other presenters included Suzy Teele from SnapRetail, Bill McNulty from Independent Retailer Magazine, David Nawrocki from Retail Studio Effect, Ron Cates from Constant Contact, Darnell Holloway from Yelp and many more. For a full line up of sessions held at the Independent Retailer Conference presented by LightSpeed POS at the ASD Show, visit here.

Retail education aside, attendees of the ASD Show continue to enjoy what they do best at the ASD Show – discover new products for their stores. With gifts, jewelry, fashion, home goods, toys, novelty and more to discover, there’s never a dull moment. Some stand out vendors from today included the following:

Random Ass Wrinkled Tees

Yep, you read that right. Want to surprise your customers with some t-shirt fun? This products for you. The perfect stocking stuff, birthday gift or impulse buy, Random Ass Wrinkled Tees are just that… random. 1 in every 100 skus includes a $5 in the packaging and many more surprise customers with a Random Ass Wrinkled Tee that isn’t expected. This is too much fun NOT to introduce to your stores. Discover more at booth #SL903 and at the ASD Show August 3-6, 2014!

Dreamhouse MBG

Want jewelry that sells sells sell? Dreamhouse offers a variety of styles in affordable price points that capture attention from customers. The above picture shows customer Karen Hollis, an Illinois based retailer, with the Dreamhouse team after she successfully made some purchases to bring back to her stores. Check out what works for your unique customers at the ASD Show in the Cash & Carry section, booth # N3269.

Fashion Flash 

Love designer handbags but not the cost? Look no further than Fashion Flash. Their customers include Gilt, My Habit and Haute Look… and possibly YOU! Part of the Cash & Carry section at the ASD Show, Fashion Flash carefully sources gently used – or “pre-loved” as the Fashion Flash team says – high end accessories for retailers to introduce to their customers. This is a not to miss exhibitor if your customer loves fashion. And fortunately, their assortment changes as each show comes and goes so there is ALWAYS a new reason to visit them! Discover Fashion Flash at the ASD Show at booth #N3151 at the August 2014 show.

DSS Jewelry & Watches

If high fashion isn’t your thing, maybe vintage is. Fortunatley, the ASD Show has that, as well! DSS Jewelry & Watches offers a stunning collection of vintage jewelry that Elizabeth Kittell from their team explains as “unique and beautiful because vintage of anything is one of a kind. Plus, there’s such history with every piece of jewelry we offer customers and it really helps create a beautiful shopping experience.” Find out what captures your eye at booth #N2529 this August 3-6, 2014.

From high fashion to vintage to educational opportunities and more, the second day of the ASD Show impressed attendees on all counts. Be sure to save the dates for the next ASD Show if you’re not here with us now by visiting www.asdonline.com to learn more.