Preparing for the Holidays: Packaging Tips Not to Miss

It’s that time of year when we start thinking about the packaging stock needed for the Holiday sales.  Many companies don’t change from one season to the other so they may just increase their orders to accommodate the increase sales during the Holidays. Here are some tips as to why you may want to invest in some Holiday packaging instead of your usual plain Kraft or Plastic shopping bags.

• Holiday themed packaging sends a message that you want the experience to be meaningful for your customers.
• If you gift wrap the items, it saves the customers time and money in the long run.
• If you package the products in bags or boxes with your logo printed on them, you have a sure fire way to get your name out there without costly advertising.
• Everyone loves to receive a gift that is specially packaged for them. Whether it is a gift wrapped box with a bow or a bag with tissue and ribbon, you’ll will be remembered which is a main goal…to have customer retention!

Hopefully these tips help.  Just remember to watch for sales on holiday packaging.

And another tip… don’t overstock! But you will want to order early. Many distributors only manufacture a certain quantity of seasonal products so when they are gone, they are gone!

Give your customers a great shopping experience and a place to rely on for great products and packaging too!

Contributed by Sally Mustaca, the Marketing Manager for Premier Packaging. Premier Packaging specializes in custom hot stamping gift or retail packaging. They have a wide selection of gift bags, boxes and accessories at low prices as well as an industry wide reputation for supporting independent retailers.

Photo Credit: Premier Packaging