Nicole Reyhle

Nicole Leinbach

Nicole Leinbach is an experienced retail and wholesale professional who has a passion for small businesses. After years of working for respected retailers and wholesalers that included Nordstrom, Adidas America, Sears Corporation and Franco Sarto  Footwear, Leinbach founded Retail Minded in 2007 to support independent retail businesses throughout the world. Since then, Leinbach has been recognized globally as a Top 10 – including having held the #1 spot – retail thought leader, published her first book, and supported American Express as their Spokesperson for Small Business Saturday. Additionally, in 2022, Women’s Wear Daily included her among the 25 Most Inspiring Women Retail Leaders. Her goal in establishing Retail Minded is to deliver trusted NEWS, EDUCATION & SUPPORT for retail businesses in an effort for them to reach their own unique goals.

Among the ways Leinbach has supported the retail industry at large is through delivering content to a variety of clients that have retail focused audiences, as well as offering speaking services to various conferences, companies and events. Additionally, Reyhle has published thousands of articles for publications that have included Forbes, Entrepreneur  and many business trade magazines. She is also the co-founder of the Independent Retailer Conference alongside Kerry Bannigan, and has supported IBM as a retail futurist and thought leader. 

As the Author of the book “Retail 101: A Guide to Managing and Marketing Your Retail Business” from McGraw-Hill, Leinbach (Reyhle is a former last name) is also a sought after speaker to small business audiences, independent retailers, industry leaders and more while also contributing as an expert to a variety of media outlets including The Today Show, CNBC and more. Want to discover Leinbach’s book? Learn more here!

Finally, Leinbach resides in the Denver area and can be found on Twitter @RetailMinded, via Instagram at @RetailMindedWorld and on Facebook at

Nicole Reyhle
Nicole Reyhle

“Retail is more than just a job. It’s a lifestyle.”

– Nicole Leinbach

Now for the fun stuff! Besides Leinbach’s work history and current workload, here are a few other things about Leinbach… from Leinbach herself!

  1. I’ve always worked in retail… my first job was at a men’s tuxedo store.
  2. I have an identical twin sister… we look alike, but we definitely have our own personalities!
  3. I’ve lived in seven states… from birth to now they include Pennsylvania, Kentucky, New Jersey, Illinois, Massachusetts, New York, Illinois again and now Colorado.
  4. I am part of the adjunct faculty team at Columbia College Chicago in their retail program where I proudly teach various retail marketing courses.
  5. I hate to fly… but love to travel. As a result? I bite my tongue and get over my fear each and every time.
  6. I used to be a night owl. Now? I’m definitely a morning person!
  7. I am a big fan of the Rumble workout! Haven’t heard of it? Definitely look it up!
  8. Traveling is among my favorite ways to pass time. Australia has been my most favorite place to visit…. so far.
  9. I volunteer for the National Alopecia Areata Foundation… an organization I’ve supported ever since my son was diagnosed with alopecia at three years old.
  10. If I wasn’t already doing what I love for a living, I’d want to be a florist or interior designer. Or both!

Want to hire Nicole to speak at your next event, write for your business or support you with retail strategy? Reach out to her directly at



Retail Minded on Entrepreneur
Retail Minded on Fiverr
Retail Minded on Forbes
Retail Minded on Gift Shop
Retail Minded on LRG
Retail Minded on Museum and More
Retail Minded on NBC
Retail Minded on Party Paper
Retail Minded on today