Boutique Boredom – How to Bring Your Store Back to Life
Boutique and boredom are two words I never want to hear together, however I have many
Markdowns vs. Discounts – What’s the Difference
When you are running your own business, you know how important every penny is. So when
Pricing Your Products
Many small based wholesalers struggle with how to price their product. For starters, they often neglect
Loving Etsy
If you haven't heard of Etsy yet, it's possible you are living in a different world. Etsy
What’s in a Buyer’s Packet?
In order to effectively and professionally present your product, a wholesaler should have a Buyer's Packet
Retail Real Estate – Navigating Your Floor Space
When it comes to merchandising your store, every detail matters. So making the best of your
The Four P’s of Marketing at Retail
Marketing any product or service can be demanding. There are multiple layers that need to be
Finding Balance Between Product and Presentation
Retailers often misunderstand their vision of retail from their customers’ vision of retail. While it’s important
How Consumers Perceive, Learn, and Remember
Retailers often neglect at least one and often two of our five senses when creating their
Overdosing on Email Campaigns
Are you obsessed with sending out mass emails to your customer list or subscriber list? If
