3 Tips for Competing With the “Wireless” Big Guys

Contributed by Scott McLaren, CMO for Fortegra. 

Everyone knows the big four of wireless—Verizon, AT&T, Sprint, and T-Mobile. But not everyone knows the numerous regional carriers who push to provide their customers with the quality mobile service and support they deserve.

Small by comparison, regional wireless carriers make up around just four percent of all cellular connections. With such a modest piece of the market and in the midst of several recent regional carrier acquisitions, staying competitive in the field might seem a bit intimidating.

However, there are a few things regional wireless carriers can do to stay relevant—even in the face of such big-name competition. Whether you’re a regional carrier yourself or are in another crowded market fighting to stay ahead of the big guys, keep the following tips in mind.

Tip #1: Think about customer service…then think about it again

Making customer service the number one priority is the most valuable thing a small fish in a big pond can do for its business. Not only should you play up accessibility and responsiveness, take your efforts even further by guaranteeing customers have a great experience every time they walk through your door. Ensure that your customers feel wanted, supported, and valued, and you’ll ensure success for your business in the long run.

Tip #2: Safeguard customer purchases

Paying out of pocket is the last thing a customer wants to do if an accident happens involving a new purchase. By offering a variety of protection options to your customers, you can provide even greater value to your product and service offerings.

Tip #3: Provide incentives for new customers

T-Mobile’s recent offer to pay new customers out of their existing wireless contracts has garnered media attention, arguably solidifying their position as a powerhouse in the market. Even as a little guy, you can do the same. Whether through loyalty program perks, options at time of purchase, or free items for new customers, these kinds of incentives bring people back for more.

Regardless of smaller demographics or lesser-known brands, small businesses (including regional carriers) can bring a lot to the table. And by putting these ideas into practice, they can stand out in a competitive market, going toe-to-toe with the big guys.

Contributed by Scott McLaren, CMO for
Fortegra Financial Corporation, a subsidiary of Tiptree Financial Inc. (NASDAQ: TIPT). Fortegra is a single source insurance services company that, through a network of subsidiaries and preferred partners, offers a range of credit protection, warranty, and specialty underwriting solutions. Delivering multifaceted coverage with an unmatched service. 

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