4 Best Video Automation Tools To Enhance Your Retail Marketing Strategy In 2024

Videos have lots of potential for reaching a large audience. However, many will agree that videos are difficult work, and some may not even know where to begin. 

Videos need time and commitment, but sometimes, you might not have enough time to put in the work. That’s why video automation tools were created. 

In this article, we will dive deeper into learning more about which video automation tools you can use for your retail marketing strategy this year. 

Happy Scribe

If you want a tool to save you lots of time from transcribing videos, Happy Scribe is the perfect tool for you. Happy Scribe’s tool allows you to convert video to text, providing you with one of the most accurate transcription services on the web. 

Retail marketers quickly realize how video transcription could save them time when presenting something new to their target audience. Video transcriptions also offer options in different languages, which means that even if someone doesn’t know the language the video is offered in, they’ll be able to read the text. 

Happy Scribe supports transcription services in more than 65 languages, so it won’t be a problem to showcase your videos to an international audience. 

Synthesia

If you think you’re wasting too much time creating videos on your own, Synthesia is here to save the day. The tool offers an AI text to video maker that you can use for converting your professional text into videos. 

This is a great way to repurpose your existing blogs and articles into engaging videos. The best part is that you don’t need the help of any professional scriptwriter, or video editor for creating these high-quality videos. 

Moreover, you can localize your videos in more than 130 languages by using the help of Synthesia’s AI tool. Let’s not also forget that you can quickly edit video content through quick text changes, making sure your message is up-to-date. 

Magisto

Magisto is specially designed for marketing purposes and even shows you a short guide on how you can create videos on their website. Similar to Synthesia, it uses an AI-powered professional video maker tool that can analyze and edit your retail marketing video, which better helps showcase your products and services. 

If you follow Magisto’s short guide on how you can make the best videos with its tool, you’ll see that it recommends the following: 

• To be SEO friendly: Reach new audiences, and learn more about the SEO game. You can do so by making your video embeddable, using the right words, a video description, and more. 

• Defining your video type: the video types available include product videos, how-to videos, testimonials, brand videos, education videos, and more. It needs to serve your brand’s needs, in this case, your retail audience. 

• Keep your video short and simple: Use transcription services and don’t make your video longer than it should be. 

• Don’t only focus on selling but follow up: Talk about the problems you can solve with your audience. Consider sending out an automated welcome email after your audience has watched your videos, and wants to learn more about you. 

 

Magisto offers you its professional-level video tools for free, that is included with Magisto Pro and a business account, valued up to $50. 

Animoto

Animoto is an easy-to-use video automation tool. It has a special drag-and-drop editing tool that saves you lots of time, making visual effects easy. The best part is that you don’t need any technical experience to use Animoto. 

With Animoto’s drag-and-drop tool, you can easily create videos in four simple steps: 

• Drag and drop your media: Upload all videos from your computer, or even import them from the cloud storage. 

• Apply your brand: Save all of your colors, logo, and fonts, and apply them to your videos in a single click. You can add plenty of eye-catching animations, transitions, and eye-catching effects.

• Get feedback: You can reply and receive feedback directly from your video editing workspace. 
• Share: The last step is to download your videos and directly share them through your email, and social media channels. 

Let’s not forget that Animoto also allows you to create videos faster with video templates. It even offers a special video template that is for promoting your retail business and offers high-quality stock videos and photos, creative lower-thirds text boxes, and an interesting background music track. 

Your retail marketing strategy is one step away from greatness

Videos are the future of retail marketing. They are great for providing information, educating, and entertaining your audience. Therefore, you should make it an integral part of your marketing strategy since it’s easier to reach your audience. 

Using this as a way to deeply connect with your customers helps build up relationships and saves you time. 

Contribute by Tony Ademi is a freelance SEO content and copywriter. For roughly four years, Tony has managed to write more than 500 SEO-optimized articles and most of them have ranked #1 on Google. When writing, Tony’s main focus is to carefully do research and make sure that his content is high-quality.