4 Ways to Increase Your Visibility on Facebook
“Why aren’t all my Facebook fans seeing my posts?” Although you may have a high volume of people who like your Facebook page, only a small percentage of them are going to actually see your post in their News Feed. This is because of Facebook’s algorithm that predicts what the most important stories are for each user. We know it’s frustrating and we’re here to help! Use these quick tips to maximize your exposure and interaction rates.
1. Be consistent
Facebook’s News Feed algorithm looks at over 100,000 individual signals to determine if a story shows up in that person’s feed. While Facebook doesn’t provide specific details on the exact signals, studies have shown that posting frequently (1-2 times per day is the recommended sweet spot) has led to better engagement and exposure on Facebook.
2. Create engaging content
When you create engaging content, more of your shoppers will interact with you online, signaling to Facebook that your content is worth showing to more shoppers. Get some ideas on how to create engaging content here.
3. Create content worth repeating
Word of mouth is the best form of advertising, so create share-worthy content and watch your shoppers do the advertising for you! Make it easy for shoppers to share photos of your merchandise from your website and they will expand your audience to their family and friends.
4. Optimize your content for interaction
Facebook determines the importance of a post based on interactions (liking, sharing, commenting and clicking links). Share your industry expertise to gain credibility and ask questions to learn valuable feedback from your shoppers. Make sure your posts include an eye-catching image and a link driving traffic back to a relevant page on your website to take full advantage of all possible interactions.
Stumped on what to share?
It can be hard to come up with clever and timely content on a daily basis. Find and follow companies that inspire you and create a social content calendar to map out upcoming posts and noteworthy events.
Photo Credits: Photo Courtesy of Boutique Window and provided with permission to use. Article written by Courtney Rodgers, co-founder of Boutique Window, a company founded in August 2012 with a focus on helping local retailers succeed online. Courtney graduated from the University of Nebraska-Lincoln with a degree in Journalism.