Calling All Wholesalers – What Do You Need?
Hey wholesalers! This blog is for you!
I want to know what you need to help support you in your retail dreams. Whether you currently sell to retailers, are trying to sell to retailers or would like to know how to sell to retailers, I want to help you. There is a lot involved in communicating with potential retail accounts, therefore I would love to hear from you directly regarding what your immediate issues are.
Please email me with questions that you would like addressed on a future blog that will help support you in your wholesaling needs. You can email me directly at nicole@retailminded.com. While I may not be able to get back to you individually, I will include your question in a near-future blog.
I look forward to hearing from you soon!
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Sarah Radford
I’d love tips on how to best approach retailers and what will keep them buying season after season.
Nicole Reyhle
Sarah, Getting retailers to buy season after season will ultimately be based on your product sell through at retail. If your product sells in a reasonable time frame without having to markdown your product considerably to do so, than retailers will be more inclined to want to continue carrying your product. That is the #1 thing that needs to happen to retain your retail clients.
As far as approaching retailers, I advise my clients to be prepared with a professional buyer’s packet. This includes at least a line sheet, price sheet, company overview, and ordering details. The goal is to answer all the questions that the buyer may have in the buyer’s packet. If you present your product to them unprepared, it allows for the opportunity to be missed. I suggest sending these via good old fashion snail mail but also having it available in PDF format to send out, as well. Make sure it is professional and provides a pop so that they pay attention to it. Follow up with a phone call a couple weeks later if they haven’t contacted you already to confirm it has been received.
I hope this helps!
Emily Green
I am curious about deposits. I work with artisans in Peru and get all my orders first, then have them made. I asked for a 25% deposit, and most retailers seemed fine with it but others refused. I don’t want to carry inventory and get stuck with merchandise if the store bounces the order. Is there a standard?
Elizabeth Oswald
I am a bit curious about approaching retailers that aren’t local to you. I guess basically acting as your own sales rep. I’m talking about places that I have contacted to get buyer info and who were wanted to see my line sheet (buyer’s packet) how do you follow up with them, what’s appropriate, etc? Hope that makes sense!
Elizabeth
Nicole Reyhle
In general each store owner and buyer will prefer different ways to communicate, but you should begin with an email that includes your PDF Buyer’s Packet then follow up wiith a phone call. From there, you should determine your next steps, which will either be more emailing, a phone chat or even a face to face meeting to view product samples. Remember to respect their time and lack of it, for that matter. I hope this helps a bit! For a more personal review of your specific business outreach plans, feel free to schedule a phone consultation! nicole@retailminded.com Thanks!
Abel Beita
I want to sell Granite and Hardwood Cutting Boards to wholesalers.
Excellent product and good margin of profit.