5 Not So Typical Tips For Effective Window Displays

It’s no secret that creating exciting window displays is good for business. Anything that catches the attention of consumers is a great thing, and in the case of window displays it can be a terrific thing. Window displays can make the difference of someone walking into your store or someone walking right past it. Having customers walk in, of course, should always be your goal.

Whether you are a new store or have been around for twenty years, there is always something to be learned about creating effective window displays. Below are a few ideas that are not your typical tips for creating exciting window displays.

1. Work with your vendors. It’s likely vendors that sell into your store want nothing more than you do – which is to sell, sell, sell. Pitch them the opportunity of having a whole window dedicated to their product. No sooner than you pitch this they will be on board. The catch? Let them participate in creating a great display. Ask for vendor signage that really makes an impact, have them offer products for display purposes only, introduce creative additions to the display that helps spotlight their unique goods. Together you are bound to bring a window display more alive than on your own. Your budget and your (lack of) time will thank you.
2. Work with others from your community. And don’t be afraid to think outside the box! An interior designer could create a window display for you using your store product. In exchange, you could promote this “featured” window and highlight his or her contact details. Working with charities or other good will organizations to highlight their work combined with your store product is also a great way to gain customer attention while also bring light to great cause and great product. Local artists are also great contributors for window displays.
3. Make frequent changes. If your window display has started to collect dust, it’s long overdue for a change. To keep your window displays looking fresh and constantly grabbing new attention for passerbyers, change it often. Every two weeks or so is ideal. At the minimum, once month. That’s only 12 times a year out of 365 days. You can do this, promise. It may sound intimidating for both time and creative resources, but your business needs this to help it really stand out.
4. Use lighting as a focal feature. It’s amazing what a great spotlight on even a so-so product can do. Consider how your product looks in shadows or lack of them. Your goal should be to use lighting to optimize your products visibility.
5. Have a window contest. Open up the chance for young designers or merchandisers to display your window. Get your local media involved and make a big to-do about it. Not only will this generate a buzz for your business, you will gain a (hopefully fabulous) window display for free. Creating this around a holiday can add extra appeal, but it could just be any time of the year. Be creative and have fun with it!

Finally, remember to keep the energy of your store and its products vibrant. People who already shop with you should still enjoy the merchandising of your store, and those you have yet to gain as customers should be drawn to your store by your displays and product combined.

Have ideas on window displays you want to share? Please comment below! Thank you.