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“Accessory” Events: Let Your Back Up Players Be The Stars!

Whether you are a fashion store, home decor store, pet shop or any other type of retailer, it’s likely you have accessories to sell. From earrings to table top accessories to children’s toys and more, accessories have a special something about them that consumers love. Since they are often less expensive than bigger purchases, such as a full outfit or brand new furniture, customers do not feel as guilty about making these purchases. Responding to these emotions means making sales. Customers also love the idea of just “a litlte something” if they feel like they really don’t need anything – which many customers are saying these days. To help elevate this way of shopping, why not have an accessory event? Whatever accessories mean to your business, it’s time to celebrate these great add on sales!

To start, pick  a date and begin your event planning. Host an in-store event on accessorizing – whether accessorizing your wardrobe, your home, your children, your family or anything else you cater to. Stage your store to support these great add on sales by making them the highlight of your event.

For example, identify your best ten accessories and let your customers vote on their fav. Have sales associates accessorize themselves with fashions that you can sell, or offer stand out displays that highlight how accessories may look in someone’s home. If possible, bring in a local designer to enhance your event with tips on how to best accessorize your lives. Schedule on site or mini in-home consultations for accessorizing after the event if possible, provided by a local partner in your community. All giveways are great, so be sure to raffle off some larger prizes if budget allows. Don’t forget the power of donations to help add some bang to your event.

With the hustle and bustle of life itself, accessories are a refreshing way to add a little flair without breaking the bank. Promote your event with this in mind, and let the good times roll. Instead of making accessories your back up players, it’s time to let them be the stars!


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