All Retailers Should Look To The Food Industry for Advertising Inspiration
In the cutthroat world of the food and beverage industry, it is drastically important for companies to promote their brands in as many different ways as possible. Successful businesses have incorporated a number of new techniques to appeal to the millennial market, and have taken advantage of advancements in technology and social media. There are many lessons to be learned from this bustling industry which could easily be applied in other fields.
Bitesize Listicles Bursting with Information
A common practice that food delivery services use to entice customers to buy certain products now is to often update their websites with short list articles featuring mouth-watering dishes. A site like Deliveroo regularly updates its content and provides listicles of dishes to get people in the mood for certain holidays like Christmas. Integrating Instagram photos of the tantalizing treats adds visual stimulation and encourages readers to order something from the menu. Other companies pay sites like Buzzfeed to create lists for them, and these then get shared on social media sites like Facebook or Twitter.
Branching Out Into Smartphone Apps
Some celebrity chefs now have their own smartphone apps to further boost their brands. With over 36 percent of the world’s population projected to use a smartphone in 2018, this is the perfect medium on which to reach out to a vast number of people. Having appeared on countless TV series such as Hell’s Kitchen and Kitchen Nightmares, Gordon Ramsey is hardly someone who needs to enhance his profile further. But as he continues to maintain his image as one of the best-known chefs in the world, he has now released a smartphone game called RESTAURANT DASH: GORDON RAMSEY.
The game is geared towards younger users who have the opportunity to create their own restaurant empires and get involved in chef boss battles. This is clever marketing, as this generation of future restaurant-goers will get to know Ramsey and be keen to visit his eateries. Any business owners looking to extend their reach further should look into creating mobile apps.
Constant Promotion on Social Media
Getting your brand out on social media sites is possibly the most important way to reach customers in the modern age. Facebook has over 1.8 billion active users, and Twitter 317 million, so promoting your product or service via these platforms is essential. As noted above, shareable news articles are a great way to get your name out there. Social networking sites are also ideal for informing customers about new offers available at your business. Restaurant specials traditionally run for short periods of time, and in the past the only way for customers to find out about them was to go into the establishment and view the signs. Nowadays, deals can be posted on Facebook and shared among users in a short space of time, thus increasing the amount of people who may be keen to take advantage of your limited-time offer.
Getting to grips with modern forms of marketing geared towards millennials is why companies like Dunkin’ Donuts and Taco Bell are attracting the younger generations. All business owners should look to the food industry for inspiration when thinking about how to boost their brands.