5 Beautiful and Easy to Navigate E-Commerce Sites

Whether you have a brick and mortar storefront or sell exclusively online, having a website is critical to your business success. Customers are constantly engaging on the internet prior to making purchase decisions, as well as social decisions. If your store is part of a community they may be visiting or even part of customer’s hometown, you want to have strong visibility on the web. On the contrary, if you sell online only, your website is even that much more valuable to your business since it’s your one and only chance to capture customer attention.

To help see if you’re website is standing out among the online crowds of stores, consider checking out these ten sites below. They all have a few things in common, but our pick for choosing these websites is that they are beautiful and easy to navigate.

1. Au Lit Fine Linens

The soft, delicate features of this site caught our attention, but it was the easy to navigate layout that kept our attention. This is key when trying to keep customers on your website versus losing them because they don’t like “shopping” your online store due to lack of ease and frustrating next steps.

2. Ugmonk 

Clean and crisp sums this site up. It’s easy on the eyes and enjoyable to experience, making it a top pick in our website favorites.  Another reason we love this site is because their product images were strong. Never underestimate the value of good photography for your website!

3. Leather Head Sports 

Like Ugmonk, this site is clean and crisp in design. But what makes Leather Head truly stand out is it’s use of rotating images on the home page that really highlight their product’s unique qualities. Have one of a kind products to sell? This may be a site to consider mimicking in comparable design.

4. Leif 

Once again, Leif stood out as a favorite e-commerce site thanks to it’s easy navigation, beautiful design and overall easy-on-the-eyes appeal. It doesn’t hurt that their products are absolutely stunning, as well. We particularly loved how their products so beautifully popped out on their website… allowing them to truly capture their customer’s attention. This comes down to web design, plain and simple.

5. Good as Gold 

So here’s the thing… when you have a lot of inventory to sell, you need a well-crafted website to help you do it WITHOUT compromising user experience and overall web aesthetics. This website accomplishes just that. They have lots to sell and lots going on, but yet their website never loses focus on retaining the customer and helping to capture sales. Brilliantly done.

The best part about all of these websites, as well, is that the were created from website templates – allowing the store owners to better manage their time and budget while also supporting them in well-constructed, well thought-out, beautiful online stores. Another thing they had in common? Each of these websites used Shopify.com.

Whether you sell exclusively online or want to support your brick and mortar business with a stronger website experience, remember to consider how customers like to shop online. Keeping your website free from clutter, easy to navigate and beautiful in overall aesthetics and layout can help. You should also consider your checkout process, website security and overall management of your website to ensure you are best prepared to not only support your customers effectively, but also yourself.

To gain more insight on e-commerce and best practices to support your web store, visit Shopify.com’s blog, e-commerce university and other educational articles they provide on their website.

Photo Details: Tattly is a Shopify.com themed website that is another favorite among Retail Minded’s top picks for easy to navigate, beautifully designed websites.