Boost Your Business With A Better Delivery Strategy
Formed in the first interactions with your site, individual user experience (UX) plays a huge role in the wider association with your brand. With over a quarter of all retail sales shares in the UK being held by online sales, the ecommerce industry yields opportunities for your business to expand its horizons.
However, the importance of a smooth and reliable delivery service can be overlooked – how your customer receives their product influences their experience hugely. In this guide we’ll cover the reasons why delivery strategy is vital not just for securing more sales but building a positive reputation for your business.
Getting It Right
Particularly in recent years, customers have become much more accustomed to shorter delivery timescales. Working from home also means people are at home more often, removing the hassle of rearranging schedules to accommodate the arrival of orders and more couriers are happy to leave parcels in safe places without signatures – does this mean delivery strategies don’t need to be reviewed?
If you incorporate a reliable delivery strategy and display it on your website in a way that’s easy to understand, you’re less likely to lose customers. With internet sales peaking at over 37% of all national retail sales last January, there’s still a huge online market to seize.
Listen To The Experts
Providers of tailored online business services, Statement, spoke to Alex Weston, Channel Account Manager at software giant Brightpearl, on just how influential a delivery strategy can be. It was concluded that delivery and tracking can make or break a sale, and Weston commented that:
“We did some research that showed that nearly half of consumers have had at least one bad experience related to delivery and tracking within the last year, and almost half of retailers agreed they lost customers due to missed or failed deliveries.”
Seeking the help of a professional agency could be beneficial for you and your business in the long run to ensure that your delivery strategy is implemented and advertised effectively.
Optimizing Your Site For Delivery
Your customers need to be kept updated on every product page: is the product in stock? When will it be dispatched and how much are the relevant postage prices? Don’t forget to repeat and reaffirm this information on checkout pages too.
You should advertise a header with the headline offering alongside a link to the delivery options on every page. Don’t hide your prices: customers look for transparency, and it’s more helpful to cultivate a culture of trust around your company.
You’ll need to make it clear that home delivery is a service your business can confidently offer. This could be quite a significant investment, but the results will pay off.