Gain Branding Tips for Small Business Saturday!

According to American Express, last year more than 100 million people came together in their communities to shop on Small Business Saturday. This year, Small Business Saturday is November 24th and with some planning, local merchants can take advantage of the day to grow their business this season, and beyond. To help prepare for this big day and the holiday season, MOO.com – the award-winning online printer and branding resource – has some marketing tips for local businesses to make the most out of Small Business Saturday.

MOO.com’s Senior Vertical Marketing Manager, Anna Ring, offers some tips on how to maximize your store’s branding and business this upcoming Small Business Saturday and holiday season.

1. Promote locally made products and holiday gifts. Shoppers love local crafts, so create special gift displays and branded signage to promote unique items. MOO offers custom stickers and labels to make displays pop, as well as business cards and postcards for customers to take away and let friends know about your shop.

2. Grow your mailing list by asking shoppers to sign-up for special offers and promotions, to ensure you’re not forgotten after Small Business Saturday.

3. In-store and online, educate customers and promote Small Business Saturday using all online platforms, including email, websites and social media, offering special offers for visiting on November 24th.

4. Post photos of gift items to Facebook and Twitter, and include the hashtag #SmallBusinessSaturday in your Tweets and Instagram posts.

5. Shop MOO.com’s retail inspired products to help communicate with customers, delivering retail-relevant tools such as hang-tags, business cards, stickers and more to your store.

In celebration of Small Business Saturday and retailers in general, MOO is offering 20% off for first time users of MOO.com. Simply include promotional code N2RPBZ at checkout.

Have more branding tips or Small Business Saturday tips to share? Please comment below.