Building A Brand With Outdoor Digital Signage Displays

Contributed by Quiel Signs.

WHY DIGITAL?

Our world has reached a pivotal point, where the primary means by which people absorb information is through a digital interface.

Outdoor digital signage displays are a trending resource in advertising and marketing, not only because it is aesthetically pleasing, but also because it is effective. When people see a glowing screen, they know that further information awaits them.

Think about it. We receive most or our information regarding what’s going on in our friends’ and families’ lives by opening up the facebook or instagram apps in our phones.

Instead of asking a sales clerk about a product’s specs, it’s easier to Google the product on our phones, where we can read and compare, rather than listen to another human being.

Another reason to start using digital signage displays is simply that they’re everywhere! From airports and malls to storefronts and grocery store checkout lines, people are already interacting with digital signage on a daily basis.

People have not only become used to absorbing information via screen, they expect it. Using advanced technology will say a lot about your brand.

THE STATISTICS

Digital screens have been proven to increase brand exposure. Just take a look at these statistics from studies done by the Toronto Strategy Institute:

• Digital signage gets 10X more eye contact than static signage.
• Consumers have 70% unaided recall of digital signage information.
• 79% of surveyed shoppers noticed the digital signage.

WHY OUTDOOR?

Research and common sense agree that people inside a retail store are more ready to make a purchase than those outside a store, and therefore, outdoor signage needs to be bolder and more aggressive.

When inside, people simply need direction and organization. Those outside the store need their attention to be captured.

According to a study done by Arbitron, 70% of consumers turned their attention towards the digital sign outdoors, used in their place-based video study.

Perhaps the most important reason is simply exposure. The more times someone sees or hears of your business name or logo, the more trust it builds in their minds for your brand.

PRACTICAL APPLICATIONS FOR BRAND EXPOSURE:

Digital screens offer more space and design flexibility, making the possibilities for practical marketing applications endless.

1. Social media—Being active in the digital world (the web), builds your brand’s trust and authority among consumers. Using outdoor digital signage displays to show Facebook or Twitter feeds, can drive people to social media platforms that your brand is active on.

2. Sales and Promotions—If you’re a retail store, you already know that special sales and promotions drive foot-traffic to your store. Digital signage can make sure that those promotions stand out.

3. Events and Sponsorships—Use signage to drive consumers into the other marketing campaigns that you already have in place.Maybe your company is putting on an event or sponsoring something. Digital signage offers the flexibility and space to communicate a lot of complex information in a manner of seconds.

OVERVIEW

Don’t get left behind in the ever-changing world consumer marketing. Outdoor digital signage displays will carry your brand further and faster than ever before. It’s simple science and social engineering. Take advantage it.

Quiel Signs is a trusted and experienced sign company, proudly service California for over 50 years. They pride themselves on their commitment to great products, and, more importantly, to their clients. View the original post on the Quiel Signs blog here.  

Photo Credit: “New York, United States” provided Kash Goudarzi with permission to use. 

Graphic Credit: “Statistics” provided by Emily Childers of Next Level Web with permission to use.