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Business To Business Marketing Ideas

Reaching out and working with other businesses is a great way to gain new customers while also increasing sales and store recognition. Whether you are a children’s boutique, footwear store, women’s clothing boutique or furniture shop, partnering with like-minded businesses can bring unexpected value to your retail establishment. Your goal should be to think outside of the box with the purpose of partnering with businesses that have customers you believe would also be good customers for you. For example, if you are a men’s fine clothing store and there is a local high end gym in town, working together to offer incentives to each of your customers can bring you each new clients. Likewise, this same men’s store may benefit from working with a local dry cleaner or cigar bar. A children’s boutique may find value in working with a local dance studio, kid’s hair cuttery, movie theater or miniature golf course. Some ideas that can work for any business in partnering up include:

1. Offer a discount to another business through a coupon with any purchase at your business. Likewise, your partner business is doing the same for you.

2. Give an incentive, such as free gift with purchase, from your store at your partner’s business. Again, your partner business can do this for you, as well.

3. Introduce a loyalty program that overlaps with both businesses and rewards your customers with benefits from both businesses, as well.

4. Hold special events that both businesses participate in at each of your retail / business establishments in an effort to get introduced to new customers.

5. Stay loyal to your partner business through referrals and likewise, your partner business can do the same.

When introducing yourself, your business and your ideas to potential partner businesses, make sure to be friendly and professional in your delivery. Your objective should be for them to see the value in a partnership that will not only increase sales, but also provide a trusted friend in your local community of businesses. A phone call or email can make the initial introduction, however a face to face meeting to really nail down the details should take place.

Remember to be creative! The opportunities are endless in how and who you can work with to help your business gain new customers and increased sales!


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