Creating the Perfect Post
The average user on social networks has 1,500 eligible posts to view daily. That’s heavy competition for simply getting noticed. It’s important to craft a highly engaging post to boost your visibility and fan engagement to build a loyal customer base and boost sales! Here are three key ingredients to crafting the perfect social post.
1. Engaging Visual
The fastest way to grab attention is with a high-quality image.
- Showcase your merchandise.
- Post images to announce news & events.
- Share inspiring or silly images to have fun with your shoppers
2. Clear Call to Action
Guide the way. You’ve drawn them in with an engaging visual, now tell shoppers what they need to do next.
3. Include a Link
Don’t create a dead-end post. Without a link, you run the risk of shoppers simply scrolling past your posts. Prompt shoppers to visit your website with a clear call-to-action, then make it easy for them to click over in seconds!
Need help? Boutique Window makes it easy to craft perfect posts in seconds with powerful social sharing tools and an ever-growing library of visually engaging social posts. Let us show you how it works!
Article written by Courtney Rodgers, co-founder of Boutique Window, a company founded in August 2012 with a focus on helping local retailers succeed online.
Photo Credits: Photo Courtesy of Boutique Window and provided with permission to use.