How Loyal Are Your Customers? HINT… Not Very.

Do you know who your customers are?


Are you sure?


And for that matter, do they want to still know who you are?


Brightpearl recently released their “Loyal Not Loyal” report that unveiled the realities of how consumers shop with a core focus on Millennials and younger consumers in particular. Among their findings included that over two-fifths (45%) of consumers admit to being less loyal to brands when compared to a year ago, and these same consumers are quicker to abandon companies that do not meet their expectations. Keeping this in mind, it’s critical for retailers – both online and offline – to not only understand the realities of how consumers shop, but also how they determine if they will remain loyal or not.


Expanding on these realities, Brightpearl also identified that 76 percent of shoppers report that it is now easier than ever to take their business elsewhere, with many of these consumers doing so based on their shopping experience alone. This reality – whether you like it or not – reinforces the importance of how consumers do not just want to be sold something, but rather appreciate the entire shopping experience of buying something. Fortunately, resources to help merchants do this both effectively and with entertaining value to consumers is now easier than ever – but it takes retailers savvy enough to acknowledge this to truly see the impact it can make on their brands.


To help your own brand strengthen its understanding of consumers and their unique preferences in today’s crowded and competitive commerce landscape, download Brightpearl’s complimentary report below. Within it, you can expect to gain insight on:


  • How to better understand the attitudes, behaviors and needs of younger shoppers – including what characteristics make them the ‘disloyal’ generation
  • Ways to gain insight into what millennials hate most about ecommerce shopping, including what will alienate or cause younger shoppers to leave negative feedback, resulting in lost sales and market share
  • Why seamless experiences are vital to getting millennials on board with your brand and what technologies can help to capture brand loyalty
  • What you can do to provide experiences in line with millennial expectations that could result in huge opportunities for increased wallet capture


Millennials hold a tremendous influence among consumers and thus, it’s vital to keep their attention. Their needs, behaviors and expectations are unlike their older peers and as a result, retailers and brands alike need to understand how to better support them. Loyalty – after all – is the key to retaining dollars among consumers and with younger generations increasingly having more disposable dollars to spend, these are consumers too important not to understand.


Brightpearl’s report provides must-know insight to help retailers and brands alike capture the attention of younger shoppers – and keep them around for the long haul – this is an opportunity you won’t want to miss. If millennial consumers are important to your business, then download the report now.


Get Brightpearl’s free report here:

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