How to Pick the Perfect Domain Name for Retailers

Creating a memorable retail brand is no easy task, yet it can be a fun challenge to identify the best ways to capture customer attention. Among the most valuable ways to do this include identifying a strong domain name that is memorable, relevant and of course, available. To help do this, consider these tips.

Tip #1:  Create an impact for your retail store with a .STORE branded URL

For less than $5 you can secure a retail centric domain name for your unique business that ends with .STORE. This valuable website address is perfect for all types of retailers – ultimately helping to strengthen your retail brand and overall branding in general. Among the retailers that have already done this include Nike.store, Emirates.store and Magazine.store. Make sure your brand doesn’t miss out on this URL opportunity because – as you already know – availability of URLs is key. Learn more and secure your domain name here. 

Tip #2: Consider How Your URL Will or Won’t Be Memorable to Customers 

Customers move quick nowadays and are easily distracted. When you factor this into your domain name, you should aim to create a URL that is concise, easy to remember and represents shopping – the main purpose of any retail business, after all. This can be achieved by using the .STORE URL in combination with a strong domain name that compliments your brand. To help do this, consider what products you sell, who your audience is and what buzz word may resonate with them. For example, Chef Alexandra Razumova, Founder of Sweetheart.STORE, chose the simplicity of the word Simplicity to represent her bakery. Combined with .STORE, Sweetheart.STORE makes a memorable, concise domain name that her customers will not easily forget. Discover more store stories here on how they choose their URLs to best represent their brands. 

Tip #3: Understand the Value of URLs for Marketing Purposes

When deciding on a URL, also consider how you will this URL to promote your brand. From social networks to Facebook ads to online marketing strategies such as email and blog sharing, there is no shortage of opportunities to push and promote your URL. Content marketing is extremely important for commerce focused companies, so remember to think about how your URL will resonate among all these avenues in your marketing efforts.

Finally, get inspired by others who have discovered the right URL for their brands by using hashtag #MyStoreMyStory. Plus, secure your own URL with .STORE here!