How To Set Up Your Market Gazebo To Drive Sales
It’s highly displeasing that business owners with physical shops or stalls can never be certain when pandemics or disasters will negatively affect their shops. However, don’t let it discourage you. You shouldn’t waste whatever skill you have learned or business strategies that you planned to use to earn money on your market stall. There’s no time to regret anything.
And even if the convenience of online shopping has made most people spend more time indoors, you should still persevere selling your products in your booth. It’s indeed an unwelcomed challenge, but as an entrepreneur, it’s your task to overcome it and turn your days in the market into a success.
Get Ready For A Great Day At The Market
Fortunately, prospects are brighter lately. And the first step for you to drive sales is to properly set up your shop under your sturdy market gazebo.
For those who are unfamiliar, market gazebos are portable stalls you can set up alone or with the help of someone. A gazebo stands on an aluminum frame that holds a canopy of strong fabric overhead. You can buy a market stall gazebo locally or online.
Here are some steps you can use in setting up shop in ways that will drive more sales to your business:
Pick The Right Size For Your Stall
Most folding gazebos are 3m x 3m when fully laid out. Size up your stock and tables to see if this size is enough. If not, go for the larger marquee. It’s important to have space for your customers to check out your wares. Make them comfortable in the shade of your portable shelter. They’ll stay longer until they’ve chosen what they want to buy and bring home from you.
Make Sure Your Gazebo Is Grounded
Windy market days happen. You and your staff must be ready for these, and so does your stall. Ropes can ground your stall in place, but certain marketplaces have guidelines against the use of ropes—there’s the possibility of tripping over them after all.
If ropes are a no-go, you can instead buy base weights from the company you bought the gazebo from. You also have the option to improvise. As long as your prospects will see and feel that your stall is safe, they’ll go over to you in droves!
Observe The Foot Traffic
It’s fortunate if your spot is where many people pass by. Market setups are usually in rows where stalls are placed side by side. If you’re placed at the farthest end, you might want to talk to the organizer for a more advantageous spot.
If that doesn’t work, prepare to up your marketing game. For example, you can put one of your staff members at the entrance and let them hand out leaflets, give out freebies, or guide people to your stall.
Decorate Your Store
Be creative at decorating your store. For example, you can install warm lights to make your gazebo very inviting. Festoon lights positioned strategically inside your tent will highlight your products and create an ambiance that’s perfect at night. The mood will entice your customers to buy and you’ll end up a few dollars richer at the close of the market.
Make Your Tables Attractive
Impeccable organization comes into play here. Arrange your merchandise on the tables meticulously. Stack your round items on top of one another and form a triangle. And separate each type of item into its container. Do the same with small materials, and be sure to segregate items by color if possible.
Also, you can allot a portion of your table where packaged goods are ready for exchange. Coordinate your packaging according to your store’s theme. Make sure your boxes are sturdy and your ribbons crisp. A nicely done packaging shows to your customers that you care. They might come back and buy more just because they like how you package your products.
Clean Your Vicinity
Trash can accumulate around your store, especially if you’re a food stand. Have an employee mind any litter lying around and near your stall. Have a garbage bin ready and dispose of its contents as soon as it’s full. Dirty surroundings can repel discriminating shoppers, and they can easily become lost sales. A tidy vicinity will attract everyone in your shop even if they’re not interested initially in what you offer.
Despite the recent challenges in selling in physical stores and stalls, you don’t have to close shop yet. And if you can effectively make people comfortable and curious, you already won half the battle. With these tips and steps above, you can surely drive more sales and make your gazebo the envy of the market.