IBM’s Watson Commerce Proves to Be a Must-Have Resource for Retailers at Retail Global

John Mullins, Director of Watson Customer Engagement for IBM in the Asia Pacific, recently shared with the attendees of the Retail Global conference in Gold Coast, Australia what Charles Darwin first said.

“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.”

Change, as it turns out, should not be a surprise to anyone in the business of commerce. This is particularly important when you consider that 80% of businesses believe they deliver strong consumer care while only 8% of their customers agree. Keeping this in mind, it’s easy to recognize that change is – in fact – important to keep up with when it comes to meeting customer expectations. To help, Watson Commerce delivers a multi-tenant SaaS solution with IBM Cloud security, scalability and performance, allowing users to have control and customization to help create stronger customer experiences and more enhanced selling opportunities. Factor in speed and simplicity combined with innovation and seemingly seamless execution thanks to various integrations and technology that includes AI, Watson Commerce helps businesses out perform their competitors and reach their retail goals.

Joining Mullins at the Retail Global conference in Australia was Russell Scherwin, who kicked off this leading e-commerce and marketplace event with an opening keynote presentation. Scherwin – IBM’s Chief Marketing Officer for Watson Commerce – shared five strategies to help online sellers experience stronger success in an age of digital disruption. His keynote, titled “Disrupt or Be Disrupted: 5 Winning Strategies in an Era of Digital Disruption”, offered insight to the realities of commerce and why retailers need to embrace the change taking place within e-commerce and retail at large. Among the most important reasons for this, Scherwin pointed out, is that in order to stay relevant in an increasingly competitive marketplace, sellers must adapt to consumer demands and technology enabled advances.

Among the highlights of Scherwin’s presentation included his approach to embracing commerce.

You can’t just play defense, you must play offense, as well, when it comes to selling,” explained Scherwin. 

The human touch alone cannot keep up with today’s rapidly growing commerce landscape, yet thanks to customer-centric technologies retailers can. As Scherwin explained, Watson Commerce specifically empowers online and retail merchandisers, category managers, and marketers to manage their omnichannel business while also strengthening their customer engagement… both in-store and online. Additionally, Watson Commerce provides detailed insight into business performances that enables retailers to leverage AI and other powerful solutions available via Watson Commerce from IBM. Another key point that Scherwin highlighted while at Retail Global that while many retailers and online sellers think they may be too small for technology as respected and well known as IBM, they are – in fact – not.

You might be thinking that you are too small for IBM or that your business model is too simple for IBM, but this is not the case,” Scherwin explained. Expanding on this, Scherwin reminded that audience that “marketing in the moment is a must.” 

Being in the moment and having access to real-time insight is critical for sellers – particularly in a competitive, global marketplace. Expanding on this, Scherwin provided insight that validated the value of real-time data, including:

  1. The ability to gain clarity to your business. From identifying under performing products to knowing what your best sellers are to having an immediate grasp on slow-moving categories at large and more, data generated from the right technology allows for businesses to better understand the realities of their business.
  2. The opportunity to take immediate action. Thanks to real-time data, businesses can be better positioned to make future decisions that are more strategic and offer more value to their businesses. Ultimately, this allows companies to out-perform their competitors and enhance their entire operations.
  3. The chance to strengthen sales. Through data and AI empowered technology, retailers can be more efficient and more successful. This alone is critical in their long-term chance for commerce success.

Finally, to help market your business, strengthen inventory management, increase customer care and leverage the power of AI, let IBM help. Explore more about Watson Commerce here. 

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