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Improving an Ecommerce Landing Page

When you first created your ecommerce landing page you must have thought it would give you bonanza you have been reading about in all those successful online business stories. You probably aspired to become a top-class eseller in no time, didn’t you? Did your dreams come true or your landing page did not turn out to be as beneficial as you desired it to be? 

Well, first of all – it’s awesome you dream big and want more. Big dreams move you closer towards your goals. And you should never diminish or banish them if they don’t happen right away. Stay focused and tenacious and ask yourself what else can be done to reach that victory lap of eselling.

Even if your ecommerce landing page brings you satisfactory results you should not rest on your laurels. The world is moving fast, especially the digital one, and improvements are always welcome. There are a lot of online guides with tricks and tactics to improve your ecommerce landing page and increase conversions, like for example https://landingi.com/blog/6-ideas-e-commerce-landing-page-tips-tricks-good-practices. And let me tell you about two of them as well. 

Don’t overwhelm your customers with overabundance of options

One of the best practices for ecommerce landing pages is not to attack your visitors with a multitude of possibilities as it may have a repulsive effect. Just recall any time you were in a restaurant where the menu was so long that even after 10 minutes you still dwelled on what to order as when you were reading 10th page you already forgot what was on the 1st one…

In a restaurant it is your right to be indecisive as you can always ask for extra 5 minutes to make a decision. However, your landing page is not a restaurant menu and no one will be patient enough to go through a dozen or so offers you have prepared. 

On your landing page you should try to engage your visitors from the very first moment they enter the site. You should only include the most interesting offers or even only one but most attractive. The key to success here is to act upon quickly and get potential customers’ interest within seconds. Or otherwise they bounce away within seconds.

Give your customers something extra

We all love discounts and free giveaways – it is a great way to save money or to purchase more 😉 Being aware of that you should also use it on your landing page and provide your customers with special offers. When they see words like „discounts”, „free samples”, „free shipping” or „2nd product 50% off” they are more prone to purchase. 

Truth being told – special offers and discounts are proven to be not only effective to get the customer’s first interest but also to retain them and nourish customer-seller relationship. Preparing extra offers is considered one of the best customer retention tactics which significantly improves ecommerce landing pages performance and increases conversions.

Apparently it is not advisable to put loads of discount offers on your landing page right now. However, if you add them here and there wisely they really can work miracles and speed up decision making process – your customers may simply purchase all at once on fear that the special offer will be off the table soon and they won’t make it.

An ecommerce landing page is a special kind of a landing page and it has to engage visitors even quicker than a landing page of any other type of business. Make sure that yours is captivating, appealing and honest. If you take care of that, your ecommerce landing page will eventually make you a top eseller in no time. 

Contributed by Karola Stachowicz.


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