One Way To Gain More Sales For Christmas
All I want for Christmas is (fill in your wish here)…
For many of you, your wish may be to sell more stuff. We get it.We understand. You want some decent sales in time for the holidays.
Here’s a last-minute strategy for how to get people to your website ASAP. But first, here’s what NOT to do.
- Do not send 5 emails in 7 days promoting one special deal (today only!) and then another. A lot of vendors and retailers alike do this… but let’s be honest… it smacks of desperation.
- Do not rush out and buy a bunch of facebook ads and drive people straight to your shopping cart. Social media should be used to build relationships first (yes, even with a company) and conversion rates on facebook ads that go straight to a sales page are not very high. (They also cost more than ads that direct traffic to your facebook page, btw). There are exceptions, but this is often the case.
So what can you do?
Get yourself mentioned in blog posts. And get bloggers to Twitter about you.
But here’s the catch…
You cannot just barge in on someone’s blog and ask them to post about your line. You need to first think about who you already have a relationship with.
Look at it this way, if person X called you up and asked you to blurb about them in your blog…would you do it? Or would you do it if you could? Would you find it a strange request? Rude even? Presumptuous?
You see, fans of bloggers already have a relationship with that person, so if the blogger recommends you, it means a lot. That prospect is much closer to the BUY than a cold lead ever will be – because they trust the blogger.
Getting exposure through blogs definitely drives traffic. And free traffic at that. FREE in terms of money but not in terms of time and effort it takes to build those relationships. It IS an investment but it can pay off tremendously when you give it the time and energy it deserves.
So think about it… Who can you reach out to? Who can you gently nudge with news about your line? Who can you give a good reason to help you promote? You can even print this and make your list here:
1) ______________________________________________________________
2)____________________________________________________________
3_________________________________________________________
And remember… If you cannot come up with names for this list, don’t beat yourself up. Just think about ways to change the situation for next year and get back on track.
No more feast or famine marketing! If you market yourself and your line consistently and authentically, you should not have this problem NEXT Holiday season.
Contributed by Jane Hamill, founder of Fashion Brain Academy. Learn more about Hamill and her services at www.janehamill.com/blog or follow her on Twitter at @FashBrain.