Optimize Online Sales – 5 Must Know Tips

Looking to drive traffic to your e-commerce site? Who isn’t?! Now if you want to drive traffic AND get some sales, here are a few ideas to help optimize your e-commerce sell thru.

1. Offer comprehensive product information without a lot of junk in the middle. In other words, be concise but don’t waste your audience’s time with too many fancy words that just take up space. Give a clear understandinng of what the product is, including (if necessary) it’s purpose.

2. Cross sell products whenever possible. Include small photos of complimentary products that your customer may be interested in based on what they are currently viewing or at the very least, what they have already just purchased.

3. Provide multiple e-communication offers. Don’t have a 1-800 number? That’s okay. But give your customers options to get a hold of you in case they have questions about a product or placing an order. Email, phone number, online chat, Q&A list for frequently asked questions – include at least two.

4. Give the sense of touch even when they can’t touch anything. Selling apparel? List the product contents, such as 97% cotton and 3% spandex. Is there texture to a product? Include a snapshot and describe the touch of this. Review your inventory to see what can be described and shown in words and photos that may help your audience in their purchasing decisions.

5. Don’t ignore your SEO options. SEO – Search Engine Optimization – drives consumers to your site that don’t already know about your site. Make this matter for you!

Finally, make sure your check out process is easy for your customers. Include all necessary details of purchasing policies, return policies and payment options. Adding a coupon for a return purchase is a great way to get returning customers, as well!


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