Reasons Why Employee Uniforms Are Important In Retail Industry
Nearly 10 million people throughout the United States work in retail. If you own a retail business and want to support your employees, provide them with high-quality uniforms.
The proper uniform promotes teamwork and helps you and your employees present a united front.
Some other important reasons to invest in retail employee uniforms are discussed below, along with tips on how to choose the best uniforms for your team.
Make A Positive Impression
Have you ever walked into a business and had no idea who was an employee and who was a fellow customer? Wouldn’t matching uniforms have helped to prevent this issue?
When a company’s employees aren’t easily identifiable, or if they don’t look professional because they’re all wearing whatever they want, the entire company takes a hit.
On the other hand, when your employees all wear similar uniforms, you can make a better impression on new customers or clients (which can lead to improved sales and more referrals from existing customers).
Build a Stronger Brand
Branded workwear featuring your company’s colors and logo is an excellent way to increase professionalism and enhance your branding strategy.
Providing your employees with distinct uniforms helps to separate them from other employees, including those who work at your competitors’ businesses. Creating a more cohesive brand image, in turn, will boost recognition and get people more interested in checking out your company.
Advertise for Free
Speaking of branding, giving your retail employees uniforms can also provide you with free advertising.
Say an employee wears their uniform outside of work (such as when they’re coming to or leaving the store). In that case, they’re sharing the company’s name and logo wherever they go, creating more opportunities for brand recognition.
When people see the logo out and about, they might be interested in checking out your store for themselves.
When it’s difficult to distinguish employees from customers, you create certain security risks at your retail business.
Imagine your employees all wear whatever they want and look just like your store’s patrons. It would be pretty easy for an unauthorized person to sneak into your backroom or behind the register, wouldn’t it?
Matching uniforms allow you to easily differentiate employees from customers, decreasing the chances that someone could enter an area they shouldn’t be in without you (or another member of your team) noticing.
Encourage Team Spirit
Whether your store sells clothing or cookware, you need your employees to work together as a team. One way to foster unity among your team is to have them all wear matching uniforms (why do you think sports teams do it?).
Donning clothing with the same colors and logo each day helps employees feel that they’re part of something bigger than themselves. This feeling, in turn, can lead to greater engagement and collaboration in the workplace.
Help Employees Save Money
By giving your retail employees uniforms, you save them from having to spend their hard-earned money on workwear (this is especially helpful for stores that have specific dress codes that employees must adhere to).
Your employees will surely appreciate that they don’t have to dedicate part of their paycheck to the clothes they wear to work.
They’ll also like that they don’t have to worry about what they’re going to wear when preparing for the workday. The decision has already been made for them.
Improve Customer Service
Remember the example from above about walking into a store and not knowing who the employees are?
In addition to creating a more professional image for the company, having your employees wear uniforms can also improve customer service.
Patrons will know immediately who to talk to if they have questions about products, sizes, colors, etc. As a result, they’ll get answers faster and have a more streamlined shopping experience overall.
Tips for Choosing Retail Employee Uniforms
Are you convinced that providing your retail employees with uniforms is a good idea? If so, here are some tips to help you choose the best uniforms:
Focus on Functionality and Comfort
If your employees are going to wear this uniform all day long, they deserve to be comfortable.
Consider clothing made from lightweight materials, especially if you live in a warm climate.
Look for features that make the uniform more functional, too, such as pockets where employees can stash small items like lip balm.
Make Sure They’re Easily Cleanable
Your employees’ uniforms should be easy to clean between shifts. Look for materials that can be spot cleaned to address small spills, and ensure they’re machine washable.
Provide your employees with at least two uniforms so they don’t have to worry about wearing dirty clothing two days in a row.
Include Your Company Logo
Choose colors that align with your company’s brand. Add your company logo, too (embroidered or screen printed), so people can quickly tell which business your employees work for when they’re out and about.
Including the logo also ensures that customers can easily pick out your employees and know for sure that they’re talking to the right person.
Offer Some Variety
Some businesses offer employees a few different pieces that they can mix and match. For example, they might have a long-sleeved shirt and a polo shirt, so they have options for when it’s hot or cold.
Differentiate Managers’ Uniforms
It’s good to have a sense of consistency among employee uniforms. However, it can also help to differentiate managers’ uniforms from other employees’ uniforms.
For example, managers’ shirts might be a different color than (but the same style as) other employees’ shirts. That way, it’s easy to tell that they still work for the company, but customers also know that they’re speaking to a manager.
Choosing the right retail employee uniforms can benefit your team, your business, and your bottom line. Uniforms help you make a positive impression, build brand recognition, improve customer service, and more.
Ready to choose uniforms for your team? Follow the guidelines discussed above so you can select options that your employees are proud to wear.