Reasons Why Employer Branding is Essential for your Business
The company already has an employer brand, whether you believe it or not, and it’s not the same as the business brand–and the best part is that your employer brand determines the amount and quality of talent you attract.
While you are scouting for potential employees on the job market, they are also there-scouting for you. While you are searching for the best to recruit, they are also trying to figure out if you would be the best fit for them ,as remarked by Sunny, an expert providing services like do my java homework. And, how do you make sure you find and choose those top talents? This is where selling to the client plays a key role.
What is Employer Branding
To put it simply, employer branding is the company’s image as an employer, the interest and culture it offers and what it has to offer its workers. Employer branding gives your company an image, which helps your business stand out for job seekers, compelling them to join you. Jolly a finance assignment help provider says, If you ignore the employer branding benefits, you can quickly sabotage your hiring efforts, making the hiring of the best talent more difficult.
Attract Top Talent
Competition has become increasingly intense. There’s a talent war, and now it’s just down to the power of selling your boss. 84 percent of candidates, according to Glassdoor, consider a company’s reputation as an employer while making a decision to apply for a job.
According to a survey by Trumplearning which provide affiliate marketing courses notes another study that experienced candidates are more likely to approach a company based on their understanding of the employer brand. So if you’re not well positioned or perceived in the job market, you’re likely to lose top talent to competitors.
But if you have a strong online presence on social media channels such as Instagram, Twitter, Facebook and LinkedIn, candidates recognize your social presence and get to know more about your business, its culture and values. By correctly positioning your company on these social media channels, you facilitate the attraction of talent and the growth of your talent pool .
Grow Your Candidate Pool
A strong brand of employers helps you and your team to build a relationship with the applicants long before applying for work. That means you already have a pool of candidates ready to dive in when the need arises.
You may have succeeded in attracting top talent and growing your pool of talent but are they willing to trust you? Companies in the past may have got away with unfulfilled promises and exaggerated claims, but the world today is different; trust is a powerful commodity in today’s times.
Different social media platforms help candidates express their views and paint a realistic picture of you as an employer. By being a consistent brand of employers, you will gain the trust of your current and future workers, too.
Decrease Cost Per Hire
A large employer brand will reduce 50 percent of the cost per job, and also speed up the time to recruit, according to study. Jolly a matlab assignment help writer says,You don’t need to spend a lot of time and money on attracting, finding, and recruiting applicants when you have a proven employer brand; they’re going to come to you . The money you’d spend on recruitment marketing will be saved. You can use the saved money to make better offers to stay ahead of the competition.
Increase Employee Loyalty
A good employer brand not only improves the chances of attracting talent but also increases the loyalty of your existing employees to the company. A good work culture inculcates a higher degree of commitment among workers, which makes them feel a sense of belonging with an awareness that the company respect and cares as pointed out by one user on his long tail pro review.
Your ultimate brand ambassador is an inspired, contented and satisfied employee. Through them you can leverage their loyalty to tell great things about your service.
A survey shows that 92 percent of people would consider changing jobs if the job role offered is with a company having an outstanding brand of employers. So if your employer brand is good, your workers will be proud of where they’re employed. The consequence is lower turnover for the workers.
The value of workplace branding to the organization’s success is unarguable. But it’s not as simple as creating a strong employer brand as it sounds. Creating an employer brand that can endure the battle for talent requires a tremendous amount of time and effort.
That said, your job can get much easier with the aid of an Applicant Tracking System (ATS). An ATS such as Jobsoid will help you build a solid employer brand by streaming.
Having a strong employer identity allows visibility of your business and enhances awareness of your brand. Graduates and top talents wish to work with a strong and good reputation for businesses. We also follow social rules, and ask for feedback throughout. Judy, senior manager at reputed organization and provide summary statement engineers australia says, There have been many articles listing the top firms for which university graduates would like to work and these firms have successfully defined their employer brand
Each business should seek to be the first organization to think about potential employees. If a business is not famous among the top talents and the community, it will spread negative word-of-mouth, and this will impact the firm. Every organisation’s ability to attract and retain the best talent on the market is crucial. Therefore, businesses should always strive to be a stunning employer that can provide a sense of belonging to its employees. HR technology that enables all job candidates to provide 100 percent personal input and improves the company branding. Want to know how to do it?
Improved Recruitment Cycle
As stated in the first point, the online presence of a company is very important, and that also affects the recruitment process. Applicants for work will often study the company online before applying for a job. Lucky, an expert from whom students approach to write my essay for me says, The online presence of your company will give the job applicant a first impression. If you have a strong online presence and a supportive brand of employers, that means you can read good stuff about your company online . A less-promoted or less-known organization might not be as attractive to job candidates as a well-known company.
Contributed by Saun Tatt, a marketing expert who focuses on marketing strategy for clients from the education industry in the U.S and the U.K. He has 10+ years marketing experience and has worked with a lot of big companies. He is an expert in inbound marketing, content marketing, and social media marketing including Facebook, Twitter, Instagram and lead generation.