Retail Minded Announces Debut B2B Trade Show Supporting Sexual Wellness: Introducing STIMULATE

Nashville, TN – July 7, 2022 – Media based company Retail Minded will debut a B2B trade show, STIMULATE, supporting the sexual wellness industry in Nashville, Tennessee, on July 24 & 25, 2023. With the sexual wellness industry expected to reach 65+ Billion by 2026. 


STIMULATE will connect retailers to industry leading vendors and retail service providers to support the growing demand of sexual wellness products that include lingerie and intimates, pleasure products, bath + personal hygiene, lubricants + grooming, costumes + fetish, fashion accessories, games + gifts, novelty and more.

Founded by globally recognized retail thought leader, Author and Founder of and the Independent Retailer Conference Nicole Leinbach, STIMULATE was created to connect industry vendors, suppliers and resources to retailers and online sellers in a dynamic, engaging and educational experience. Attendees will have the opportunity to expand and strengthen their professional network, while also gaining trusted insight and leadership to help them boost their store operations, customer communication and sales through the STIMULATE+Educate experience.


I am thrilled to bring a much needed trade show experience to retailers small and large alike who are looking to curate an assortment of sexual wellness products for their one-of-a-kind stores. Whether a traditional adult novelty store, a fashion boutique looking to gain from one of the fastest growing retail categories with a few select products or a hotel gift shop wanting to broaden their sexual wellness assortment with a few select products, STIMULATE aims to support all vendors, retailers and industry leaders within the sexual wellness community,” shares Leinbach.


STIMULATE+Educate is a complimentary experience for all attendees of STIMULATE that will deliver retail education directly on the STIMULATE show floor. In addition to STIMULATE+Educate, the show will include opportunities to support sexual wellness organizations through STIMULATE+Awareness, as well as social and networking experiences through STIMULATE+AfterHours.


Bringing STIMULATE to life only makes sense if also supporting the core business leaders and their operational needs to find retail success beyond vendor discovery. This is why I am so thrilled to make STIMULATE+Educate a core experience at the show in addition to our extensive vendor connectivity, plus making social and networking experiences a priority through STIMULATE+Afterhours. Finally, there is a lot to be informed on when it comes to sexual wellness and the health and safety of individuals. This is where STIMULATE+Awareness comes in, and my team and I are very excited to bring deserving organzations more visibility through this experience,” Leinbach explains.


STIMULATE Sexual Wellness will take place July 24 & 25, 2023, in one of America’s most vibrant cities, Nashville, Tennessee.  Held at the beautiful Holiday Inn & Suites just a short walk to Nashville’s booming Broadway Street, STIMULATE is now welcoming vendors to submit for their participation. For more information, visit


Vendors interested in participating in STIMULATE should email for more information. 




Retail Minded is an internationally recognized industry blog and publication that is committed to delivering quality news, education and support specific to independent retailers. Founded in 2007 by retail thought leader and influencer Nicole Leinbach Reyhle, Retail Minded introduces retailers to leading industry resources, merchant specific news and timely education to help independent businesses – both online and offline – thrive in their unique retail goals. In addition to Retail Minded’s ongoing retail research, Retail Minded provides content services to companies looking to communicate to retail audiences.


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