Retail Minded’s Nicole Reyhle Writes eBook About Omnichannel Retail With Brightpearl

Parker, CO (February 7, 2017) – Retail Minded’s Nicole Leinbach Reyhle recently worked with retail inventory and accounting software company Brightpearl to develop an eBook specifically written for independent retailers about omnichannel retail. This eBook, available complimentary, is aimed to support smaller merchants in their unique goals and challenges in today’s always evolving retail landscape.

An Introduction to Omnichannel Retail is a great resource for independent retailers looking to expand their omnichannel strategy. Nowadays, it’s becoming increasingly difficult for merchants to meet consumer demands, making a consistent omnichannel journey incredibly important for sales conversions. That’s what this guide gives you… actionable advice to become more omnichannel focused,” shares Derek O’Carroll, CEO of Brightpearl.

Brightpearl offers inventory management and accounting software for omnichannel retailers, allowing for POS, purchasing, CRM, inventory and financials to be managed in a single system. Founded by entrepreneurs Chris Tanner and Andy Mulvenna, Tanner and Mulvenna had a skateboard company that they “increasingly became frustrated with the complexity of running” and as a result, began looking for software that could help. Existing options were either too expensive or limited in what they could do, so in 2006 Tanner started developing Brightpearl and as he was developing it, realized it could also help many other retailers who were struggling with some of the same challenges. As explained on the Brightpearl website, “in the summer of 2007, Brightpearl was piloted with its first customer with great success. Chris decided to sell Lush (his skateboard company) so he could focus on developing Brightpearl. He contacted Andy and they reunited to get Brightpearl off the ground.”

Since founded, Brightpearl has grown to 1,400 customers plus worldwide who have processed more than $2.5 billion dollars of orders with Brightpearl. Their goal of helping to ease the challenges of retail and offer accessibly for merchants to more comfortably run their businesses continues to evolve as the landscape of retail does, as well. Their recent eBook, An Introduction to Omnichannel Retail, was written by Retail Minded’s Nicole Leinbach Reyhle and offers an abundance of retail specific insight for independent merchants looking to successfully manage their businesses.

Customers nowadays have the opportunity to make purchase decisions at every twist and turn, making an omnichannel strategy essential for any retailer. In this guide, you’ll find the advice you need to navigate the always evolving and ever-so important world of omnichannel retail.

To download your free copy of An Introduction to Omnichannel Retail, click here now.

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