Retail Minded’s Nicole Leinbach Reyhle to Speak at Vision Monday’s VM Live

Vision Monday recently announced that Retail Minded’s Nicole Leinbach Reyhle will be the opening speaker of VM LIVE, their upcoming conference in Las Vegas to be held September 26th. Reyhle is the founder and publisher of, as well as is a recognized retail expert, author and Co-Founder of the Independent Retailer Conference.

“I am excited to speak about how technology and consumers are impacting the changing landscape of retail,” shares Reyhle.

Reyhle rounds out the roster of speakers at VM LIVE’s “Retail Smart” program that will take place on Thursday, Sept. 26 from 3:30 to 6:00 p.m. just prior to the opening of Vision Expo West. The special session and panel, examining how new digital technology is transforming the patient and customer experience, will also feature Carole Burns, OD, FCOVD, a successful optometrist who has brought “outside the box” thinking to her practice, Professional VisionCare’s newest Ohio location. Sharing his experience in modernizing his new practice with digital tech and innovation is veteran optometrist, Dave Ziegler, OD, who has practiced in the Milwaukee, Wis. area for 37 years. At Ziegler Leffingwell Eyecare, Dr. Ziegler has recently reconceived the practice using a range of new digital technologies and featured areas, as well as the practice’s website communications to patients, all underscoring their “experience” for both eyecare and eyewear.

A featured speaker at VM LIVE will be Sih Lee, SVP Payments Technology, New Business & Innovation for Synchrony Financial who will speak at “Retail Smart” about how the revolution in payment trends is changing the consumer’s shopping expectations and experience. In his current role at Synchrony Financial, Lee focuses on launching new retail card programs, leading the technology roadmap for emerging payments, and setting strategic alignment for innovation through disruptive technology, partnerships and investments.

CareCredit is the Premier Sponsor of VM LIVE. HEA is the Silver Sponsor.

Attendees at VM LIVE will learn how smart retailers and vision care professionals are erasing boundaries between discovery, choice and purchase. Using smartphones, tablets, apps, modern in-store displays, and a new range of in-office and online systems, they are creating a fluid, frictionless experience for shoppers, whether online or in-store.

“Consumers’ shopping habits and patient expectations are changing fast, and all ECPs and optical retailers need to keep up,” said Marge Axelrad, Vision Monday’s editorial director. “Today, shoppers want instant information about product features, styles and availability, and they want to decide where, when and how to make a purchase and have it delivered to them. Come to VM LIVE to learn how new systems and strategies can engage customers and create a seamless path to purchase.”

To learn more about the event, click here. To explore Vision Monday’s original press release, click here

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