Find Your Next Great Hire: 5 Social Media Recruitment Tactics
The No. 1 social platform for job seekers and hiring employers is LinkedIn (arguably): the world’s largest professional network with more than 562 million users in more than 200 countries and territories worldwide.
This is why we can’t ignore LinkedIn Talent Solutions stating that “the most effective talent branding tools (next to company websites) are online professional networks (i.e., LinkedIn) and social media (i.e., Facebook, Twitter). Social networks are a top source of quality hires, according to LinkedIn’s “The Ultimate Hiring List of Hiring Statistics.”
Thanks LinkedIn! So, if you’re still not hitting up the Insta or Twittersphere to connect with candidates, then start with these social media recruitment tips—today.
Start with Your Fans
Your social media followers are already interested in your content and company, so why not reach out to them first about job opportunities? Well+Good, an online lifestyle and news publication devoted to the wellness scene, posted in January 2018, “We’re Hiring! (Must Radiate Good Vibes),” to announce that they’re looking to grow their team with open positions. Not only did @iamwellandgood explicitly state that they’re hiring, but they included a “requirement” that represents the fun, laid-back tone of their brand. With 5,303 likes and 293 comments, @iamwellandgood was bound to find some passionate candidates.
Go Where the Professionals Hang Out
The talent pool on LinkedIn is swimming with your next great employee; however, you have to know how to navigate the waters to catch the right one. Here are some tips right from the source on how to recruit on the platform; LinkedIn’s Talent Blog says to:
- Create a LinkedIn presence and home base with a company page
- Connect with your current employees through this page
- Use pay-per-click job postings
- Advertise jobs with Job Slots
- Target passive talent (who are not actively looking, but may be open to new opportunities) with LinkedIn Recruiter or LinkedIn Recruiter Lite
Inspire the Non-Job Seekers & Aspiring Entrepreneurs
For some companies, they’re not directly seeking new employees to fulfill a particular position; they’re inspiring those to expand their career path or re-career with their company through entrepreneurship. Health and wellness company Amway turns to Twitter to motivate professionals who want to earn an extra income by becoming independent business owners. Amway creates content that inspires you to #beyourownboss, spotlighting success stories. Posting this content serves as a means to encourage others to join their community and begin a new business venture.
Snap & Promote Your Cool Company Culture
There are perks to a job that go beyond job title and salary. Let’s just say factors like good benefits, a short commute, company reputation and a cool company culture come into play. Culture is huge. If we’re going to spend 40+ a week at the office, then a workplace defined by its innovative space, positive co-workers and modern environment is ideal. Got a hip office? Show it off on social media! Followers will feel the #joblove envy and keep your cool company culture in mind when your company posts a new job opportunity.
Say Yes to Social Media Advertising
Sponsored ads aren’t just for selling your products. Sponsored ads can also “sell” a job opportunity and your company as a great place to work. There’s a reason why social media advertising in the U.S. has increased to $19.3 billion in 2018: effectiveness. Fin., a small business offering personal assistance available as a cloud service, used sponsored advertising on Instagram and Facebook to promote an Operations Agent position. The post features an Apply Now button that directly links the user to Fin.’s job posting where a candidate can apply right away. As social media users mindlessly scroll their feeds, your ad will pop up—and someone may realize that your company is where they never knew they always wanted to work.
It doesn’t just stop with these five strategies. Utilize your current employees’ networks, ask for employee/colleague referrals, send personal messages (to not appear as spam) and engage on Facebook with this step-by-step guide. Social media is meant to create connections, so create a killer presence and discover your next great hire.