Store Giftwrap On A Budget… And Locally Minded!

Tis’ the season to give your customers a little extra in their shopping experience, and complimentary gift wrapping should be a must on every store’s task list. Unfortunately, not every store has the budget to fulfill all the extras they should do to keep up with the competition… not to mention their customers expectations. Luckily, there is an affordable way to wrap (most) gifts while still making a memorable impact.

Starting now, start saving your local community’s newspaper. Rather than toss it or throw it in the  recycling bin,  start your own collection to use as your gift wrap. Yes, you heard me right… as your gift wrap. But don’t be fooled by the thought of a black and white wrapped gift on Christmas. Invest in some beautiful, colorful bows to wrap around your wrapped gifts or stick on top. The contrast of black and white against a pop of color will be beautiful. And we think the bigger the bow the better! Additionally, the re-purposing of your local community paper will be interesting and buzz-worthy. Share the news of this holiday trend with your community in the actual newspaper you collect by reaching out to the press, then request permission for drop boxes at area businesses to collect these newspapers. Pretty soon, you will have an entire gift wrap collection created that not only tells a (local) story, but gives back to the environment. Plus, it’s a fun way to get your community talking… about you! We’re betting Santa would be proud!

Another bonus? This beautiful and creatively wrapped gift will be sure to create conversation from the recipient – yet another way to get your business chatted about!

No need to stop this trend when the New Year comes, though. Re-purposing anything to help save you dollars and add charm to your business is worth wild! Have your own ideas? Let us know! Please comment below.