The Power of TED & IBM For Small Businesses

As a small business owner, the future of business is always something you need to be aware of. The future of your business – more importantly – is something that likely never strays too far from your thoughts. With this in mind, understanding what trends, technologies and so much more are ahead for businesses is something you need to keep at the top of your priority list. To help you accomplish this, TED – a nonprofit devoted to Ideas Worth Spreading – and IBM are joining forces to deliver valuable insight, ideas and more to help business owners like yourself stay abreast of what’s ahead in the future of business. Together, TED@IBM is a one-day, annual event that is recognized as a premier platform to explore the relationship between technology and humanity – aka, your customers.

Innovation & Human Nature 

Deepak Advani, a General Manager for IBM Commerce, recently shared in an article  he wrote how humans compared to any other species stand out for being innovators – and he’s absolutely right.

Other animals use tools, but it is humans alone who relentlessly imagine, improvise, tinker and create a seemingly infinite number of things to help us with every aspect of our lives,” explained Advani.

Keeping this in mind, what have you done lately to bring innovation to your business? It’s human nature to evolve, and that holds true for businesses, as well. Looking ahead to the upcoming TED@IBM event taking place October 15, 2015, in San Francisco, I’m personally looking forward to learning about the many ways in which innovation can help small businesses owners like you and I gain more growth in our business goals. Among the many speakers I am looking forward to learning from on this day include Shoel Perelman, who will be leading a TED talk titled “How to Nurture Your Rebels” and Jared Kleinert, the co-author of 2 Billion Under 20, who will deliver a session titled “2 Billion Under 20: Millennials”. Additionally, Josh Luber – founder and CEO of Campless, a “sneakerhead data” company that tracks the $6 billion global industry secondary market of sneaker sales – will be discussing the future of online commerce. With sixteen total speakers scheduled for TED@IBM, I am confident I’ll leave there inspired and nurtured – ready to bring back more innovation for my own business, as well as information to help you with yours.

Reinvention Isn’t Easy

With the upcoming TED@IBM approaching, I couldn’t help but reflect on some of the past presenters that have joined TED@IBM in the past. Among them included Bryan Kramer, a social media “star” that I have followed for years on Twitter. Social media aside, Kramer is also the CEO of PureMatter and author of the bestselling book Human to Human: #H2H. He has extensive experience in brand marketing with a focus on integrated communications and strategic business planning. But you know what I love even more than his fancy bio? I love that Kramer is so committed to helping others in becoming better at who they are. And one of the things that really struck me in a presentation he made at TED@IBM in 2014 included this one single sentence he stated:

Have you ever tried reinventing yourself? It’s not easy,” Kramer shared in his 2014 TED@IBM talk. 

Kramer’s right. Reinventing yourself isn’t easy. Reinventing your brand and your business isn’t easy, either. But reinvention is a natural progression of life. Intentionally or not, we are constantly reinventing ourselves and our businesses. Sometimes, however, we need to push ourselves for a stronger, more obvious reinvention. And as I prepare for TED@IBM 2015, my plan is to absorb what I can to help reinvent a bit of myself and my company later.

While you may not be able to join me October 15th in San Francisco, I hope you’ll consider joining me via their livestream experience to explore bold ideas and unexpected insights through the unique stories that will undoubtedly be told. Together, I look forward to “reinventing” in an effort to make ourselves and our businesses that much stronger.

Learn more about TED@IBM 2015 here. 


Photo Credit: Provided by Pure Matter for TED@IBM with permission to use. 

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