The Top 3 Reasons Online Business is Changing the Way We Live

In the 21st century, both small and large businesses have evolved to a great extent. In a digitally connected world, our lives are being influenced by online businesses and e-commerce hugely. Online businesses have changed our purchasing behaviour, our consumption habits, as well as our ways of communication. So here are the top three reasons online business is changing the way we live:


1. An era of convenience

The biggest impact of online business on our lives is that the development of e-commerce has made it convenient for us to compare products, to shop, and to personalise products. Towards the end of the 20thcentury, we were dependent on businesses in terms of going out to purchase products. However, in recent years, the rise of online businesses has meant that we are able to purchase products from the comfort of our homes.

Initially, home delivery of products was limited to books and food items. But nowadays, almost all categories of products are being delivered to our doorstep. This is truly an era of convenience. Businesses are able to identify our needs and provide us with the products that we need at the click of a button.

Moreover, online businesses allowed us to try more products for free. In the future, it is likely that an even wider range of products and services would be available for home delivery. Automation and artificial intelligence could also mean that computers would be able to identify our product needs on their own and purchase products on our behalf.


2. Changing modes of communication

Another way that online businesses have changed our lives is that now we have multiple channels of communication. Up until a few years ago, the only way to connect with businesses was to call them up or to travel to their outlets physically. However, advancements in technology have meant that now we can communicate with brands anytime and from anywhere.

Online channels such as chatbots and social media have meant that you can obtain customer support almost instantly. These modes have also made it easier for businesses to connect with their customers. Businesses are able to cater to the needs of their customers in an instant.

Furthermore, obtaining support regarding a product or service has also become much more streamlined. There are several businesses that have set up automated support mechanisms that are ready to help their customers at any time. Thus, online businesses have provided us with a plethora of options in terms of communication and helped us in interacting with businesses almost instantly.


3. Enhanced transparency

In the modern era, customers are very demanding. They want to know each and every aspect of the business that they are dealing with. Every brand has begun to portray their personality online. This helps the customers in knowing about the company and their business.

Nowadays, most businesses are striving to be open, and they design their communications accordingly. Such transparency is also helping them in fostering a culture of intimacy with their customers.

This kind of transparency is also having a major impact on the way we live. For instance, while purchasing food products online, we have the opportunity to assess the key ingredients of these products. We also have the ability to make a conscious decision in terms of purchasing products that are sourced from eco-friendly ingredients. Caring about the environment that we live in has become a major desire for many consumers. Enhanced transparency is promoting this culture even further by allowing us to know about how different ingredients are being sourced by the manufacturers. Thus, it is clear that enhanced transparency is also having a major impact on our daily lives.



In conclusion, online business is making every day life more convenient and easier in obtaining almost anything we can want as a customer. In addition, the communication built by online services, websites and social medias gives customers better relationships with the business and high fulfilment of needs.

In addition, customers are able to build relationships and trust more online businesses because of the extent of information available and the personality that the brand creates online.


Contributed by Anna Clarke, owner of the online writing company 15 Writers. She is a successful entrepreneur with over 20 years’ experience in freelancing, academic dissertation writing consulting, specialising in Business, Economics, Finance, Marketing and Management.    

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