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Using Press in Store Displays

Communicating with your customers can come in a variety of forms, including actual converstaion, through signage and visual displays, advertising, and more. One of these ways includes press, which is an amazing way to communicate with your customers – even after it’s already been received.

If your store has been fortunate enough to receive any press, whether online, in a local publication, on TV or in a national placement, make sure that you are telling your customers about it! A great way to do this is by using frames to showcase the press you recieved next to the product it highlights. If the press is specific to your store or general assortment of products, highlight this in an area in which your customers will notice. You can also create a brag book of your press that is accessible for  customers to flip through. Not only does this make you look great, but it often gets your customers excited for you, as well. Some customers love the idea that where they shop and what they buy has had some buzz in the press, so this gives you one more reason to brag about your press, also.

In addition, if you are a store carrying a product that has received press on it’s own, seperate from your store, consider sharing these details, as well. Customers respond to all sorts of impressions, including celebrity photos with specific products, so make sure that any press showcasing product sold in your store is shared. For example, if you sell a handbag that was featured in In Style magasine, make sure your customers know this. Not only will it help increase the sell thru of your bag, but it will also make you look like a rock star buyer!

Finally, if you are a wholesaler who is gaining press, let the retailers who carry your product know about it!!! Send them an email update or better yet, send them photo copies or actual copies of the press recieved and encourage them to share this news with their customers. They will appreciate your support as well as it opens up the door for another conversation about placing orders… which is always a good thing!

And if you don’t have press yet? Make sure to review my blog on how to write a press release and start to try and get some! 😉 https://retailminded.com/blog/2009/01/gaining-publicity-writing-a-press-release/


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