Why Your eCommerce Store Needs to Consider Upgrading Its ePOS System
For your ecommerce store to stand out, you need to provide the best customer experience possible. This includes making sure your website is pleasing to the eye, simple to navigate, and easy to use. An accessible platform to accept payments will make the shopping experience more pleasant. And comprehensive ePOS systems can integrate with powerful tools that will shave valuable time off inventory management, accounting, marketing, and customer outreach.
Many electronic point of sale systems are outdated, with limited capabilities and integrations. But some companies are keeping up with the progress of technology by constantly developing new tools and features. By upgrading to a more modern, full-service ePOS system, you give your ecommerce store the edge you need in order to succeed.
Inventory management can be a real challenge when you do not have a brick-and-mortar location. There is no physical grasp on the products you have, and they may be in several different locations. This is why it is so important to have an ePOS system that intuitively integrates purchases made on your site with your stock inventory.
Customers want to be confident when they place an order, that the product they purchased will be sent to them right away. An upgraded ePOS system will not only take the guessing out of your supply, it will automate your ordering process as well. Integrated software keeps track of sales details and trends, and makes new purchases when supply runs low. This way, you will always have the products your customers love in stock.
Some stock loses value as time goes on. Even if you do not sell items that come with an expiration date, you may suffer financial loss if you overstock. Modern ePOS systems have dynamic reporting integration, to help you avoid loss from having more of a particular product than you need.
If your ePOS system does not make your inventory management process intuitive and simple, it is time to shop for an upgrade. Streamlining your system will make space for what you really want to do, which is to grow your ecommerce store.
Multiple Forms of Payment/Account Management
Older ePOS systems limit the types of payments they take. You make it easier to pay when you provide an array of options through an upgraded system, thus expanding your customer base. You make your products more accessible across the globe, and you provide customers with the methods of payment that make them feel most secure. An integrated ePOS system will also give you the option to manage partial payments, installment payments, and offline payments.
Search and Shopping Cart Tracking
The most powerful marketing and customer experience tools in ecommerce, are the ones that allow tracking of shopping cart and search habits. EPOS systems that integrate with these tools allow you to track, manage, and evaluate the trends of your consumers like never before.
Tracking the search history of your customers gives you important data about overall trends shows you which items customers seek. It also improves individual customer experience by recommending products based on searches, creating targeted offers, and making favourite items easier to find.
Shopping cart tracking will give you insight on how your customers think. Most consumers do not end up buying everything they put into their cart. If you do not have an integrated ePOS system, then you miss out on the chance to learn why they may have abandoned a particular item.
With a full-service ePOS system, you can automatically reach out to customers that may have abandoned or deleted an item and offer them a targeted promotion. This reminds them that they had been interested in purchasing the item and lets them know you are making them important by paying attention to what they want.
Flexible to Expand to Brick-and-Mortar
The most successful stores are those that allow their customers multiple modes of shopping. When customers can go to a brick-and-mortar location in addition to online and mobile shopping options, they are more loyal to your brand, and they spend more money with your business. Many customers prefer to make their purchases at a physical location but do their research online. When you have a physical location, you provide them with the most convenient shopping experience possible.
If you are considering opening a brick-and-mortar store, or if you attend trade shows, or if you do any portion of your business with physical, in-person transaction, you need to set yourself up with a system that is going to easily expand with you. Most POS systems at physical stores are only intended to last five to seven years. Make sure you start out with the most robust, up-to-date system to help ease the expansion of your business.
In ecommerce, there are millions of options for every product out there. That is why it is so important to stand out as much as possible. An upgraded ePOS system can give your ecommerce store easy-to-use tools to manage your inventory, expand payment options to make it easier for your customers to make purchases, streamline and target your marketing efforts, and grow with your business. This leaves time for you to focus on setting yourself apart from the competition. If you feel limited by what your system has to offer, maybe it is time for an upgrade.