Yoga Retailer Uses .STORE Domain to Help Reach Customers

Being an independent retailer is no easy task. There is a lot to do and a lot to consider when it comes to gaining customer attention, marketing your store, selling your inventory and more. To help, having an online presence matters. Lucy Edge, owner of YogaClicks.STORE, knows firsthand the value of having all of these things aligned to help capture and keep customers. To help, Edge decided to invest in a .STORE domain – making her store more visible. As she explains, “we chose a .STORE because we are a store by yogis. We wanted this to be a super-clear message to all our potential customers. .STORE was a great fit!”

Lucy Edge’s Story in Her Own Words:

Whether we’re making boutique yoga-wear, handmade jewelry or original gifts, it’s all about creating pieces that work on and off the yoga mat, and having them work according to yogi values – being good for people and the planet.

Like me, many of our makers have come from corporate jobs in which they were successful but miserable. I was a burnt out corporate, working eighty hour weeks in advertising. Nothing in my life was working, so I decided to straighten myself out with six months in the yoga schools of India. I came home with the knowledge that my happiness lay in writing. A year later Random House published Yoga School Dropout. Suddenly I was getting emails from all over the world. As I shared my story readers shared theirs – how yoga had also woken them up to their creativity and given them the courage to follow their dream – to start a creative enterprise inspired by yogi values.

I was particularly struck by the beauty, sustainability and originality of this creativity. Natalia was making yoga leggings out of recycled coffee grounds, yoga teacher Rachel was hand making exquisite malas, and mother of three Anna had created a super-soft, sweat-absorbing eco yoga mat.

Feeling inspired by this dedication, skill and passion I decided to curate an international marketplace, from which I could champion the very best yogi makers and creators. From engineer Dana recognising wool as a suitable material for a sustainable yoga mat to Christina’s mission to inspire everyone to spread their wings, to Reiki healer Delphine, charging her gemstones with rays of light.

I hope all this creativity will act as a beacon of light to you, perhaps inspiring you to fulfill a yoga-inspired dream of your own.”

For more details on how you can capture a .STORE domain for your retail business, click here! And for a chance to share your own story and a chance to win, follow along with hashtag #MyStoreMyStory via Twitter. More details on how to win here! 


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