3 Brands That are Doing Social Media Right
Social media isn’t just a passing fad — it’s clearly a medium that’s here to stay. In fact, in a 2014 survey involving 2,800 online marketers, 92 percent agreed social media is important for business, an increase of 6 percent from the year prior.
Unfortunately, running a successful social media account is a bit more challenging than it looks. Finding new, innovative ways to post content — and cheeky memes — takes a lot of effort, creativity and poise to reach new demographics. Here are three brands that have found the perfect blend of humor, style, substance and promotion.
Posting quality, evergreen content is a key factor in being a relevant company on social media. In fact, as part of a 2016 survey by Curata, 75 percent of participating companies indicated they planned to strengthen their content marketing strategy.
One company that’s already a leader in content creation is Amway. In fact, Amway maintains an active blog, called Amway Connections, that features several monthly posts and which the multi-level marketing company shares on its Facebook, Twitter, Instagram and Google+ accounts.
This way, Amway is able to reach countless people without having to invest in additional advertising costs. Instead, the company can rely on their compelling content — and word of mouth — to gain more customers.
Today, video is nearly as important — and perhaps more so — than blog content. YouTube saw a revenue of $9 billion in 2015, while Facebook reported it had accumulated eight billion video views a day in the fourth quarter of 2015.
One brand that’s doing a remarkable job with video is SpaceX. As the world’s largest private commercial spacecraft company, SpaceX has more than two million likes on Facebook and four million followers on Twitter.
How has SpaceX accomplished this feat? The main reason is due to the company’s strategy to live stream its rocket launches directly on these platforms. In fact, fans can get a glimpse of space simply by opening the social media app of their choice.
If you haven’t heard of or seen memes, you’ve clearly not been online lately. These ideas and behaviors — they’re typically in the form of a photo with a snarky caption — tend to poke fun at something or someone making headlines. Because of their immense popularity, memes are a great way to reach younger demographics on social media, something BarkBox has quickly realized.
The company, which has amassed more than 2.5 million likes on Facebook, frequently posts memes of dogs on its page. The result? Many visitors wind up liking, commenting and/or sharing this content, helping to create a sense of brand loyalty. Not only will visitors think of BarkBox as a fun, hip brand, they may also feel compelled to buy a subscription from the company.
Compelling content, intriguing live video and funny memes aren’t the only great tactics for cultivating an online brand identity. Likewise, of course, Amway, SpaceX and BarkBox certainly aren’t the only brands out there excelling at social media. However, they are some of the companies you might want to look toward when curating your own social media marketing plan.
Photo Credit: Image provided by Social Monsters with permission to use.