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Why the Millennial Business Owner Can’t Afford to Miss this Year’s Shop.org

By Jasmine Glasheen, Generational Marketer for Retail Minded.

As a young(ish) business owner, you might be on the fence about attending Shop.org, held September 25-27, 2017, at the L.A. Convention Center. Maybe you’re holding off on buying a ticket because you’re intimidated by the idea of attending such a major retail event, or skeptical that the wisdom you gain at the Shop.org conference that will pertain to your specific business niche. Whatever your potential reservations, let me assure you that the reasons to attend Shop.org ‘17 greatly outweigh any doubts that you may have about attending.

So, why is Shop.org particularly beneficial for the Millennial business owner? Because the Millennial generation — and the Millennial business owner in particular — understands the necessity of constant innovation in order to remain relevant. There’s much to keep up with in retail and Shop.org was created for just this reason… to help business owners like you stay on top of their game. 

Whether you’re the owner of a small tech startup with just 5 employees or you’re the spearhead of a mid-sized organic beauty brand with stores across the U.S., you’ll find something at Shop.org to help expand your business. Here are a few of the reasons that this year’s Shop.org conference is not to be missed.

Swap stories with others in the biz

As a young business owner, it’s incredibly valuable to connect with others in your field in order to collaborate and your personal insights into running a business. You’ll find tons of opportunities to network with like-minded people at Shop.org ‘17 at events such as the Retailer Roundtable Luncheon, Digital Bytes networking dinners, the Women Run Retail Luncheon, and the Retail Innovation Lounge. The connections you make at these Shop.org events can lead to new opportunities to expand your company and empower you to make better decisions when it comes to your business .

Brush elbows with the heavy-hitters

Want to hear trade secrets from the likes of Zappos, Tradesy, Patagonia, H&M and Walmart? Tune in and listen up to a wide variety of superstar corporate panelists including exclusive presentations from much-renowned media outlet Fast Company, as well as Tech Talks from RetailMeNot, IBM, and many more. Where else but Shop.org ‘17 will you get the opportunity to hear Tyra Banks tell her story of reinvention and personal branding along with your morning coffee, and then to catch the L.A. Dodgers game that same night?

Stay on the cusp of the newest technology

The conferences at Shop.org cover everything from retail robots to assumptions about Millennials and Generation Z, but with every topic there’s a focus on innovation. Retail is evolving quickly and the Tech Talks at Shop.org can help you stay abreast of the breakneck pace of the technological revolution. As a young(ish) retailer, you can have the advantage of forward thinking and an understanding of why businesses need to be quick to adapt. Put this advantage to work for you with the most exciting technologies from the panels at Shop.org ‘17.

There’s too much to gain from attending the Shop.org conference to let a little fear of the unknown hold you back! Be bold, make connections, and if you’re nervous… bring a friend or get in touch with Shop.org’s digital concierge and get ready for the retail experience of a lifetime.


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