Promotion Points To Use For Your Store
Promotions. It sounds so easy, yet it can be so tough. There are a lot of layers involved in promoting a business – whether it is a retail store or a brand itself – so to help kick start your promotion analysis, determine first what it is you are doing and what it is you are missing out on. From there, you can move forward in the direction you need to ensuring you have all your bases covered.
To start, identify what it is you want to promote. And don’t just say “your store”. Instead, determine what is about your store you want to promote. You may realize there are a few angles you can take, and likewise, a few different audiences to share these details with. Next, determine what you can do to generate interest. Consider your budget – or lack of it – and how much time all points will take. A few things to consider doing include:
1. Send out press releases to local media, including newspapers, magazines, web and TV based.
2. Share details with other community businesses and retail supporters. This can be via a professional email, a press release, phone call or even social media.
3. Share details with your local Chamber or Mainstreet Organization.
4. Generate a social media strategy to generate a buzz. Make sure to use it effectively in order for it to be successful!
5. Get help where help is needed. No time to tweet? Allocate responsibilities among your staff. If it’s just you, be realistic with what you can do and what you won’t do. Then do what you can exceptionally well.
6. Create strong signage to use in your store, as well as offer a takeaway postcard for customers after their purchase.
The one point you do not want to overlook is TIME. You can’t chase an event 5 days leading up to it and expect a tremendous success. This may happen sometimes, but should not be your goal and certainly is not likely to be successful for most retailrs doing this. Instead, plan a promotion calendar for your entire year that allows you to work months, weeks, days and ultimately, hours in advance to lead you to a successful promotion. Additionally, by creating a calendar you will see what times during the year may make sense to have certain events, sales and more. It will also show you more clearly where the holes are.
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