Brand Appeal: 3 Companies That Have Stood the Test of Time
You may notice them on grocery store shelves or when grandma recalls some of her favorite foods when she was about your age. Of course, we’re talking about brands like the Kellogg’s, Nabiscos and Coca-Colas of the world that have seemingly been around forever.
But what is it about these brands and their ability to innovate and survive where others have failed?
Here are three brands that have stood the test of time and are showing no signs of slowing down anytime soon:
Originally conceived as an over-the-counter medicine, Coca-Cola first came on the scene in 1886 and has become the No. 1-selling soft drink worldwide. Fast forward 131 years after its inception and the company, valued at nearly $80 million, is the third highest-grossing U.S. company right after Apple and Google.
But perhaps it’s the soda pop’s familiarity — and flavor — that has allowed it to flourish for more than a century. In particular, the Coca-Cola Co., still employs the same script in its logo, which has arguably helped keep the company’s identity top-of-mind for generations of countless fans.
Of course, with the rollout of new flavors and dazzling ad campaigns over the years, Coca-Cola has also never been content to rest on its laurels. Additionally, fans no doubt have noticed the countless can designs over the years, including the Share a Coke campaign that has inspired consumers to find their name on the label. Talk about a smart marketing tactic.
2. Tire Buyer
Online tire retailer TireBuyer.com first got its start in 2009. Of course, eight years in business certainly doesn’t spell the test of time. But the company is also part of the nation’s largest tire distributor, American Tire Distributors, which first opened its doors in 1935.
So, in many ways, consumers who purchase tires via TireBuyer.com have helped keep the company afloat for eight-plus decades. But perhaps one reason why TireBuyer.com continues to keep its doors open is its ever-growing and enormous selection of tires. In fact, the company has more than three million tires in its inventory.
Today, the online retailer has more than 140 warehouses and a fleet of 800 delivery trucks throughout the United States and Canada, allowing customers to get their orders quickly. Over time, TireBuyer.com has also partnered with a number of nationally renowned tire manufacturers, including Bridgestone, Continental and Nitto. Plus, customers who enjoy the convenience of having a trusted professional work on their vehicle can order their tires online and arrange for pickup at a number of local tire shops.
3. Hormel Foods
Dig around your pantry and you’re likely to find at least one Hormel product. In fact, the company, which has been in operation for more than 125 years, is famous for bringing us foods like Spam and Skippy peanut butter. As The Street notes, Hormel has made some major acquisitions over the years, helping it grow from a $5.4 billion to a $9.3 billion company during the past decade.
In particular, Hormel has purchased Wholly Guacamole, Applegate Farms and Muscle Milk — and it most recently acquired Justin’s, which sells a variety of natural and organic nut butters. Indeed, these acquisitions have not only helped Hormel grow, but they have also allowed the brand to diversify its offerings, from the king of Spam to healthier foods.
If longevity is a goal for your business, consider how some of your favorite brands may be inspiration for you.