Brand Appeal: 3 Companies That Have Stood the Test of Time
You may notice them on grocery store shelves or when grandma recalls some of her favorite
Tricks To Creating A Successful Online Catalog
Written by Kate Durocher The whole world is going digital. From newspapers to shopping, the web
How To Hustle Your Brand Without Being Obnoxious
Contributed by Lee Schneider Congratulations - you've created a brand. Your designs are amazing. You've sourced your
How the Power of Community and Connection is Reshaping Commerce
Contributed By Phil Chang, Retail Expert at Hubba, Inc. As of late, there has been a lot of
Free Wi-Fi: Make Sure Your Brand or Store is the Hero
Contributed by Dave Fraser, CEO, Devicescape. Too many brick-and-mortar brands are missing the opportunity to take credit for
4 Companies That Have Stood the Test of Time
Over the passage of time, a small company may grow into a multi-billion dollar global powerhouse.
A Look at Licensing in 2014
In last month’s column we discussed how to connect with licensors and addressed the questions that
How to Find a Winning Property for Licensing
In last month’s column, we discussed the basics of licensing and how licensed products can propel
What Every Retailer Should Know About Licensing
As independent retailers know, recognizable name brands like Disney and Coca-Cola remain popular with consumers and