Etsy Celebrates 10 Years
On June 18, 2005, Etsy came to life thanks to the genius idea of three Brooklyn
How to Be Your Own CIO
Most small companies can’t afford an executive-level technology officer. In fact, most can’t even afford an
How Small Retailers Can Create a Brand Story
Luxury retailers like Tiffany & Co., Burberry, and Coco Chanel do an amazing job of creating
From Hands Off to All In: Best Web Platforms for Your Store’s Site
E-commerce is the lifeblood of independent retail. Even with a successful brick-and-mortar business, the earning potential
How Retailers Can Keep Up with Modern Consumers: A Q&A with Retail Expert Chris Petersen
Shoppers of today are more well-informed and empowered than ever. The rise of ecommerce, social media
5 Senses and 5 Reasons You Need to Use Them in Your Store
The smell of coffee. The lingering scent of a candle. The bad perfume someone who just
Indie Retailers Challenge Big-Box Stores on Social Networks
In the past, it was hard for consumers to find information. Businesses’ only option was to
Small Business Public Relations: Tips to DIY
To many business people, public relations can be a little bit mystifying. Sure, most people with
Introducing Facebook Local Awareness Ads… And Understanding How They Work
As an independent retailer, you should know how important it is to be active on Facebook.
Gearing Up Your Storefront for Spring Retail Shoppers
As spring comes back into bloom, it’s time for you to give your storefront a breath
