Countdown To Small Business Saturday

Small Business Saturday is less than a week away. Are you ready?

This upcoming Saturday – and likely every Saturday after Thanksgiving in the years ahead – is Small Business Saturday, sponsored by American Express (thank you!). Nationally, stores across the country will open their doors like they do every other Saturday, however this particular Saturday there is a special, well deserved buzz around their doors being open. A movement is being made for Americans to shop local… and while we want them to do this ALL the time, this Saturday comes with a few extra pushes. Ads are running on TV, the media is talking about it and local businesses everywhere are getting ready for what will hopefully be their own “Black Friday like” rush of shoppers.

To help support this worth wild day, remind your customers just how important it is! Plus, let them know all the great products you have and deals, as well (yes, deals…. give discounts or incentives on this day).

A few highlights to share with your customers include:

* Small businesses generated 64% of new jobs created over the 15 years.

* Dollars spent in locally-owned businesses have three times the impact on a community as dollars spent at national chains.

* For every $100 spent at a locally owned small business, $68 returns to the community through taxes, payroll and other expenditures, according to Civic Economics.

* When shopping locally, you simultaneously create jobs, fund more city services through sales tax, invest in neighborhood improvement and promote community development.

* Shopping local offers communities to get to know each other since many store owners are also residents.

* Local shopping keeps stores open and alive. Without consumer support, downtown and shopping districts in cities and towns across the country cannot survive.

Are you inspired yet? Get the word out and let your local consumers know that this Saturday is a national movement that can’t be missed! We have a feeling it’s a movement that will become a wonderful tradition in all the years ahead, as well. So what are you waiting for? There are shoppers to get ready for!

Happy Holidays !