Five Free And Simple SEO Tools Perfect For Bootstrappers

Starting your own business requires thorough planning and, most importantly, enough capital to fund your project. When you’re a first-time entrepreneur, you start with a small amount of money, usually your own savings, so every business move is calculated.

Marketing is one of your primary weapons in attracting customers and, of course, profit. That’s why you have to invest in marketing campaigns. Digital marketing, especially, is the key to reaching out to a lot of people these days, but how can you create a solid marketing plan when you’re on a tight budget?

There are premium apps and websites, but if you’re resourceful enough, you can actually find free tools on the internet. Check out the list below.

Project Management Apps

You can’t leave project members to sort things out by themselves, which is why project management is important. When you have a project management app, you establish order. You can also make realistic plans as regards client expectations and the timeline of your activities.

Trello is an excellent example of a project management app. It is based on the Japanese concept of kanban, reducing the wastage of time and resources by highlighting the important sequences in the process. In Trello, a whiteboard represents a project, and the cards or sticky notes on the whiteboard are the tasks and subtasks for the project.

When you use Trello, you can create checklists, set deadlines, and even upload file attachments in every card. This helps you track the progress of your projects and communicate this information to clients. Everyone in your team can access and edit the cards, and the changes are automatically updated even if you’re looking at the board from another device.

Social Media Accounts

You don’t have to dig much deeper to understand why social media accounts are important. You can see it for yourself when you stumble upon videos going viral. Facebook has over two billion users monthly as of June this year, making it the biggest social media platform for marketing and advertising.

Promotions through social media accounts are potent since these platforms are easily accessible to many consumers of diverse demographics. This is why you need to share creative content. You’re telling a story, in a manner of speaking, so you should make your storytelling interesting for your readers and listeners to continue following your story.

Page Performance Checker

Google PageSpeed Insights allows you to check how fast and how well your website performs on mobile or desktop. All you have to do is to enter the your webpage’s URL, and then Insights will give you a rating based on areas like server-response time and prioritization of visible content. Insights will also give you suggestions on how to optimize your website’s performance.

Analytics Tools

Analytics is crucial to measuring the effectiveness of your marketing campaigns. An analytics tool like Google Analytics will tell you what customers are interested in, where they’re from, and which pages they visit. It also provides data on organic search, back links, direct traffic, social media engagements, and paid searches.

Google Analytics monitors how much your customer has engaged your website and its content. It will also help you set goals so you can convert these opportunities into successful transactions.

Analytics tools help you improve or change your marketing strategies. If your  business is retail fashion, for example, you can create an online shop for clothes. It’s not enough to just display pretty clothes, though. You can share your own look books on your online store so customers will know how to mix and match your products.

Use Google Analytics to find out how many times people have visited your online store and checked out your posts, how long they browsed the site, and which sections they frequented. From there, you can figure out what your website is doing right and what you need to improve.

Photo Editor

Your company logo and fonts are visual representations of your company vision and values. That being the case, it is only right for you to use an effective photo editor, like Canva, to create impressive marketing materials.

Visual branding is essential for a business to thrive. Many people will tend to buy brands they can remember. You can only gain this loyalty when your business has an image that evokes an emotional connection or response in your customers.

It’s also important to read up on basic design rules so that the elements in your marketing materials are coherently and strategically arranged. This will also ensure that your materials align with your marketing strategies and the image that your business projects.

Think about it…

Bootstrapping is a daunting and exciting venture at the same time. You can make your business grow into a big one, or you can lose your money altogether. However, if you have the proper tools to make your business thrive and wield them well, you will make your business prosper.

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