Four Tips For Window Displays

Contributed by Erika Hill, Visual Merchandiser at Store Supply Warehouse.

Maximize Your Window Displays

Shoppers will judge a book by its cover when it comes to window displays. Your display has only about five seconds to persuade customers to enter your store. If the display doesn’t give a great first impression, people will quickly lose interest or simply have no interest in your store at all.

Some super stores employ creative teams to make holiday, sale, and everyday displays. If you don’t have a professional staff for your displays, don’t worry! You are just going to have to think out of the box to make a statement worth noticing. Here are some tips to think about when planning your window displays.

Four Tips to Set Your Window Displays Apart

Tip #1: More is not always better.

Cluttered displays do not grab the attention of potential buyers. If they’re not attracted to your store right away, it becomes easier for them to pass by without another thought. Simple and clean displays with a direct message can be much more effective than very intricate designs.

Tip #2: Plan before you act for quick turnaround times.

If you are changing out displays during store hours, the less transition time you take the better. Have a clear plan of attack for how to dismantle the previous display and have everything ready to go up for the new one. Don’t worry about putting everything away instantly. Your main priority should be getting the new display up and then follow with clean up.

Tip #3: Be different, but in a good way.

Keep in mind that all types of people will walk by your window, including children. Even if you are not targeting kids, make sure that you don’t offend parents with your message. For example, Barneys did a window display once that depicted its mannequins being attacked. With blood spattered windows, the display had people walking in the opposite direction of the entrance.

Tip #4: Stay true to your brand!

Most importantly, your window display communicates a message to the public about what is important to you and your company. While you may be promoting a sale, also keep your store’s mission in mind. Never compromise your values to make a quick dollar.

Contributed by Erika Hill, Visual Merchandiser at Store Supply Warehouse, which offers store fixtures and supplies to independent retailers across the country. They offer free store design services, custom products, and unbeatable customer service with the lowest prices guaranteed! Build the store of your dreams at For a free store design consultation with Erika please contact 1-314-292-5909 or by email at

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